Foldable Display Market: Growth Amid New Technological Possibilities | Leading Players are 3M, Applied Materials, Asahi Glass Co., Ltd., BOE Technology Group Co., Ltd., LG Display, Samsung Display, Tianma Microelectronics

The Asia Pacific foldable display market is expected to grow at a modest rate owing to the high associated cost. It will limit the adoption in low-income countries. As most of the consumers in these regions fall under the middle class, there will be a slow adoption for such devices. Samsung’s foldable smartphone is speculated to be launched in the market at a price of over USD 1,700 in 2019.

North America is projected to be one of the prominent markets for foldable displays owing to the flourishing smartphone industry in the U.S. American consumers are at the forefront of adopting technologically advanced gadgets that will drive the foldable display market in the region. In addition, the high disposable income of American households makes it a target market for foldable device manufacturers due to the high cost associated with them.

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The invention is a specialized display coating that will support foldable devices, fueling the foldable display market. The U.S. Patent and Trademark Office granted an Apple patent for its first foldable device in 2016. In the future, wearable mobile phones may emerge once the technology becomes mainstream.

The Major Key Players in the Foldable Display Market are as follows:
1. 3M
2. Applied Materials
3. AP Systems
4. Asahi Glass Co., Ltd.
5. C3Nano, Inc.
6. Fuji Film
7. KANEKA CORPORATION
8. Sumitomo Chemical
9. UBE Industries, Ltd.
10. BOE Technology Group Co., Ltd.
11. LG Display
12. Royole Corporation
13. Samsung Display
14. Semiconductor Energy Laboratory Co., Ltd.
15. Tianma Microelectronics

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Smartphone manufacturers have launched several prototypes for their foldable devices on which these companies are reportedly working. For instance, Xiaomi and Samsung showcased their foldable tablets/smartphones at the CES 2019. Other smartphone manufacturers, such as Huawei, Motorola, and Apple, are expected to unfold their foldable smartphones after Samsung. In December 2019, Huawei announced that it will launch its first foldable phone with 5G capabilities. Growing R&D in foldable displays and flexible materials is propelling the foldable display market.

However, the high cost of these displays will result in steady adoption and will penetrate smaller devices initially. The foldable display market will grow on account of device manufacturers technical capabilities to incorporate them in their offerings with distinct designs, validating their practicality and usefulness.

The commercialization of smartphones set by Samsung and Royole Corporation in 2019 will further create enormous growth prospects for the foldable display market. There is an intense competition among companies to launch its device early in the industry. Huawei, Xiaomi, and Lenovo are working rigorously in eliminating the drawbacks from their device prototypes. With the companies launching their products in the future, the foldable display market will witness lucrative growth.

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