Audience Analytics Market to grow at 11.8% CAGR during 2018-2023 | ComScore, Adobe , Oracle , IBM , Google , Unifi Software, SAS and Others.

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The Audience Analytics Market size is expected to grow from US$ 3.61 Billion in 2018 to US$ 6.30 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Audience Analytics Market report spread across 142 pages, profiling 25 companies and supported with 65 tables and 38 figures are now available in this research report.

Most Popular Companies in the Audience Analytics Market include are
• ComScore (US)
• Adobe (US)
• Oracle (US)
• IBM (US)
• Google (US)
• Unifi Software (US)
• SAS (US)
• Akamai (US)
• Cxense (Norway)
• NetBase Solutions (US)
• Cadreon (US)
• Socialbakers (Czech Republic)
• Crimson Hexagon (US)
• Quividi (France)
• 3DiVi (US)
• Flytxt (Netherlands)
• Telmar (US)
• StoryFit (US)
• Brandchats (Spain)
• Verto Analytics (US)
• AnalyticsOwl (US)
• Verimatrix (US)
• Brandwatch (UK)
• Sightcorp (Netherlands)
• Lotame Solutions (US)

“Service type is expected to grow at a higher rate during the forecast period”
Services are an important part of audience analytics offerings. Audience analytics services provide assistance during the different phases of planning, deploying, maintaining, and upgrading the audience analytics solutions. The various significant benefits of audience analytics services include huge cost savings, trained resources, 24X7 customer service availability, and support to enterprises using the audience analytics solution.

“Small and Medium-sized Enterprises (SMEs) is expected to grow at a higher rate during the forecast period”
SMEs have realized that immediate response, quick business decisions, and customer satisfaction are the key features needed to expand their business, generate more revenue, and ensure desired outcomes. They face intense competition from large enterprises. Therefore, to gain a competitive edge, SMEs are adopting audience analytics solutions and services that would offer a quicker response, timely decisions, and customer satisfaction.

“North America is expected to hold the largest market size, and Asia Pacific (APAC) to grow the fastest”
North America is expected to hold the largest market size during the forecast period, as organizations are shifting toward new and upgraded technologies with the increasing adoption of digital business strategies. Furthermore, organizations have invested in advanced technologies to gain a competitive advantage and improve business operations.

Breakdown of Primary Participants’ Profile:
• By company: Tier 1 – 43%, Tier 2 – 35%, and Tier 3 – 22%
• By designation: C-level – 60%, Director level – 25%, and Others – 15%
• By region: North America – 44%, Europe – 25%, APAC – 21%, and RoW –10%

Report Highlights:
• To analyze the opportunities in the market for stakeholders and provide details of competitive landscape for the major players

• To describe and forecast the global audience analytics industry by component, application, organization size, vertical, and region

• To forecast the market size of the 5 major regional segments, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America

• To analyze the subsegments with respect to individual growth trends, prospects, and contribution to the total market

• To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market

• To profile the key players and comprehensively analyze their core competencies and positioning

• To track and analyze competitive developments, such as mergers and acquisitions; new product developments; and partnerships, agreements, and collaborations in the market

Target Audience for Audience Analytics Market: Training and consulting service providers, Audience analytics vendors, Telecom service providers, System integrators, Cloud service providers, Government agencies, Managed service providers, ISVs, VARs.

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