04-19-2011 10:19 AM CET - Fashion, Lifestyle, Trends

YesStyle sponsors Seoul Fashion Week F/W 2011

Press release from: YesStyle.com Ltd

Leading online fashion retailer YesStyle served as an official sponsor to Seoul Fashion Week F/W 2011 (SFW), an international fashion event held March 28th to April 2nd, 2011 in Seoul, Korea. YesStyle provided partial funding for the event as well as exclusive coverage on its fashion blog, The YesStylist (http://www.yesstyle.com/blog/). In covering and promoting SFW, YesStyle once again demonstrated its long-standing commitment to supporting Asian fashion and arts.

Seoul Fashion Week is a platform for emerging and international designers to showcase their collections. Supported by the Korean government, the event is run differently from similar events, with a four-program series separating emerging from established designers. This unique arrangement encourages foreign media and buyers to discover new talent, in addition to sampling the latest designs from established brands.

YesStyle has a strong history of actively supporting outstanding Asian talent in various creative industries, and the company's sponsorship of Seoul Fashion Week marks its continued support and promotion of Asian culture and fashion, "YesStyle is excited to sponsor this major event because it helps to promote Asian aesthetic and culture, and also young, emerging Korean designers on their way to achieving international recognition," said Joshua Lau, YesStyle's Founder and CEO.

The Seoul Fashion Week organizing committee expressed appreciation for YesStyle's sponsorship. "We are delighted to have YesStyle's cooperation and support for Seoul Fashion Week this season, as they highlight the latest in Asian trends and lifestyle to a global audience," said a committee representative. "We hold all our sponsorship partners in great regard, and hope that YesStyle finds this collaboration with Seoul Fashion Week to be as beneficial as their previous partnerships."

In addition to partial funding, YesStyle's sponsorship included exclusive coverage of the event, ranging from daily runway reports to backstage interview with designers, bringing the fashion week experience to its fans and customers worldwide. YesStyle also covered the previous season's SFW and plans to maintain a presence at the event in seasons to come.

About Seoul Fashion Week
Seoul Fashion Week, the largest and most influential international event in the Korean fashion industry, consists of a variety of interesting fashion programs, featuring top designers, buyers and press from around the world every season. Attracting over 70,000 fashion enthusiasts as well as industry professionals every season, Seoul Fashion Week is supported by the Seoul Metropolitan government and this season, online Asian fashion retailer YesStyle.

About YesStyle
YesStyle is the world's largest online Asian fashion retailer, offering a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, YesStyle.com allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases around the world, YesStyle launched www.yesstyle.com.au and www.yesstyle.com.hk in 2010, and recently www.yesstyle.co.uk. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platforms for designers and fashion brands to connect with international customers.

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