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Global Mobile Value-added Services (VAS) Market Analysis to 2027 Lead By GOOGLE, APPLE, VODAFONE, AIRTEL, IDEA CELLULAR AT&T, ONMOBILE, SPICE DIGITAL, COMVERSE TECHNOLOGY, ONE97 COMMUNICATION

04-24-2019 05:15 AM CET | Media & Telecommunications

Press release from: The Insight Partners

Global Mobile Value-added Services (VAS) Market

Global Mobile Value-added Services (VAS) Market

Mobile value added services (MVAS) is the term used for defining the services that are offered by the telecommunication sector. Every service other than transmission of fax and voice calls are reflected in a mobile VAS. These services are majorly used for promotion of telecom operator's primary business. Mobile value added services are considered as a strategy to push the use of mobile device usage by the mobile subscribers and also to enhance the revenue opportunity for the operator's Average Revenue Per User (ARPU). Rising penetration of smart phones is the most vital factor contributing to the revenue growth of the global Mobile Value-added Services (VAS) market. The rapidly growing applications market that heavily rely on internet are providing the telecom operator with an opportunity to enhance their Mobile VAS growth by offering these services at highly competitive pricing.[HN1]

Some of the leading players in global mobile value-added services market APPLE INC., VODAFONE GROUP PLC, AIRTEL, IDEA CELLULAR LTD, AT&T, ONMOBILE, SPICE DIGITAL LIMITED, COMVERSE TECHNOLOGY INC., ONE97 COMMUNICATION, GOOGLE INC

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The global Mobile Value-added Services (VAS) market is segmented on the basis of offering and type. Based type, the market is segmented as mobile Internet based and Content based. On the basis of the offerings the market is classified as advertising, Games, music and video streaming and money & m-commerce.[HN4]

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Mobile Value-added Services (VAS) market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Mobile Value-added Services (VAS) market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting Mobile Value-added Services (VAS) market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the Mobile Value-added Services (VAS) market in these regions.

The reports cover key developments in the Mobile Value-added Services (VAS) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from Mobile Value-added Services (VAS) market are anticipated to lucrative growth opportunities in the future with the rising demand for Mobile Value-added Services (VAS) in the global market. Below mentioned is the list of few companies engaged in the Mobile Value-added Services (VAS) market.

The report also includes the profiles of key Mobile Value-added Services (VAS) companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

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About Us:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are a specialist in Technology, Healthcare, Manufacturing, Automotive and Defense.

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The Insight Partners
533, 5th Floor, Amanora Chambers,
Amanora Township, East Block,
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sales@theinsightpartners.com

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