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Pride Family Brands Announces 100% ICFA Membership Participation by Independent Sales Representative Team

04-06-2011 01:46 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Pride Family Brands

Pride Family Brands is proud to announce that the independent sales personnel representing the company's lines have achieved 100% membership participation for 2011 in the casual furnishings industry's association, the ICFA (International Casual Furnishings Association.) Membership has been achieved by the sixteen sales representative agencies that represent Pride Family Brands' Castelle, Prestige and Summer Winds lines across the fifty states of the United States and throughout North America.

"Our company recognized from the beginning the significance of the ICFA as a body representing the interests of the casual industry as a whole," said Rory Rehmert, Vice President of Sales and Marketing for Pride Family Brands and current chairman of the ICFA. "With this complete participation by our representative force, the importance of and benefits from the organization are being realized not only at the manufacturing level; but across our entire sales and dealer network as well."

The International Casual Furnishings Association was established in 2008 as an inclusive trade association for all individual or organizations involved in the casual furnishings industry. The organization's goal was to create a community of professionals dedicated to the success of its membership that includes manufacturers/importers, retailers, designers, sales representative, suppliers and media associate members.

"ICFA is very pleased to have the strong support of the Pride Family Brands sales representative team and applaud them for their recognition of the value of Association membership," said Joe Logan, Executive Director of the ICFA. "Involvement of our sales representatives in the work of the International Casual Furnishings Association is critical to our success as an industry trade organization. Reps are the key link between our customers and our manufacturers. As an Association, one of our primary objectives is to support our sales representatives and provide them with the tools they need to succeed and grow their sales for the benefit of all.”

For more information about the ICFA , visit www.IFCAnet.org. For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.

The International Casual Furnishings Association, begun in 2008, boasts membership of retailers, manufacturers and associates of the industry. All independent representatives of Pride Family Brands now among membership.

P.O. Box 100936
Ft. Lauderdale, FL 33310

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