Turning Fancy Footwork Into A Booming Business

They say that business and pleasure don’t mix, and building a successful performing arts franchise is high risk. But Melanie Sears and Mark Perkovich have worked hard to turn their fancy footwork into a booming business. The pair showed Stacey Vanoska some of their moves and their thriving Parramatta studio.

In the ballroom dancing world, Melanie Sears and Mark Perkovich are the elite. Members of the aristocracy. Looked up to by other dancers from around the world, both have awards and accolades too numerous to mention to prove they deserve this status.

Both have been champions in ballroom and latin and both have been dancing for more than 20 years, but about a year ago they decided they needed a new challenge. And so the Arthur Murray ballroom dance studio in the heart of Parramatta’s CBD was born.

Nestled amongst restaurants, cafes and clothing stores, the studio entry is quaint and unassuming, not hidden yet not boasting its existence. Which is much like the Arthur Murray School itself, which has been operating for almost 100 years in countries all over the globe.

The first Arthur Murray dance school in Australia was opened in Bondi in 1963. Since then, the rich tradition of ballroom dancing through the Arthur Murray school has grown to create the likes of Melanie and Mark.

Melanie says teaching her art is a way to share her passion for dancing. “I love seeing people come in to try something new and leaving with a new sense of confi dence. And they have a really great time doing it.

Arthur Murray International, Inc. is known around the world as a prominent entertainment company with franchises located throughout the United States, Canada, Puerto Rico, Europe, the Middle-East, Japan, Africa and Australia. With the beginning of a new millennium, social dancing is again a significant part of popular culture for all generations.

Today, the Arthur Murray Franchised Dance Studios continue a tradition of more than 98 years in teaching the world to dance.

The history of the Arthur Murray Franchised Dance Studios began in 1912 with a man named Arthur Murray, an American symbol of entrepreneurial success and social dancing.

Murray was among the first to use advertising techniques considered cutting edge at the time. His concept of selling dance lessons by mail, one step at a time, took the use of direct mail to a new level. Murray's creative use of print advertising attracted national attention, as did his business acumen.

Arthur Murray is well established in Australia since the opening of our first studio in 1963 in Bondi.

Arthur Murray Australia now has 10 successful hard working studios throughout and NSW, Victoria and South Australia.

Arthur Murray
Suite 104, 10-12 Clarke St, Crows Nest 2065 NSW Australia
Joanne Michaels
http://www.arthurmurray.com.au

This release was published on openPR.