Ammonium Phosphatide Market Analysis by Application (Bakery, confectionary, Ice Creams, Fillings and Coatings, Dairy, others), By Origin (Natural, Synthetic), By Function (Emulsifier, Thickener, Gelling Agents, Stabilizer) & by Geography

The global ammonium phosphatide market was valued at US$ 38.5 million in 2018, and it is expected to envisage 5.3% y-o-y over 2018 to surpass US$ 40.5 million by the end of 2019, according to Fact.MR. The latest study published by Fact.MR assesses growth of the ammonium phosphatide market, laying bare the key factors influencing this market.

The Fact.MR study opines that confectionery will continue to remain one of the most popular applications of ammonium phosphatide, accounting for the largest revenue share in ammonium phosphatide market in the foreseeable future.

The Fact.MR study also indicates that apart from chocolate manufacturers and confectioners, ice cream manufacturers are also shifting their focus towards vegetable-based emulsifiers, stabilizers, and coating agents. All the food manufacturers are on the lookout for ways to limit their calorie content as well as manufacturing costs; ice cream manufacturers are no exception.

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Global Ammonium Phosphatide Market: Key Insights

In June 2007, the United States Food and Drug Administration (FDA) published a GRAS notification allowing its use as an emulsifier in vegetable fat coatings and chocolates. Ammonium phosphatide market has picked up pace ever since, witnessing healthy growth at 4% CAGR during 2013-2017
In 2018, the ammonium phosphatide market exceeded US$ 38.5 million, and it is likely to grow consistently at 6.1% per annum during 2018-2028
Europe will continue to be the largest market for ammonium phosphatide, as chocolate and confectionery manufacturers in leading European countries, such as Germany, as well as Eastern European countries are rapidly replacing lecithin with ammonium phosphatide as an emulsifier
South Asia is likely to emerge as the fastest growing market for ammonium phosphatide with a mounting number of food additive manufacturers investing in developing Asian countries, such as India and Indonesia
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Ammonium Phosphatide Market: The Competitive Landscape

In October 2018, Palsgaard A/S – a leading manufacturer in the ammonium phosphatide market – announced that it has collaborated with four new distribution partners – ATOM FZCO, Alawsaj General Trading Co. Ltd, Brenntag Saudi Arabia, and Gusto – to carry the full portfolio of Palsgaard emulsifiers and stabilizers in the Middle East. The company aims to improve its presence in leading Middle Eastern countries, such as Qatar, Oman, Yemen, Kuwait, Bahrain, Iraq, and United Arab Emirates, with the help of its new distribution partners.
In October 2018, Lasenor Emul, S.L. – another leading player in the ammonium phosphatide market – announced that it has launched its new organic soya lecithin product – Verolec Organic. The company also declared that the new organic soya lecithin is originated in the U.S. with USDA (United States Department of Agriculture) Organic Certification. This may make a significant impact on the competitive landscape of the ammonium phosphatide market.
In March 2018, Puratos NV – a leading manufacturer of ingredients for the chocolate, patisserie, and bakery sectors – announced that it has reached an agreement to acquire PMG Premium Mühlen Gruppe GmbH & Co.’s Plange Bakery Ingredient Business. With this acquisition, Puratos aims to add Plange Bakery Ingredients’ famous products to its portfolio and establish a strong presence in the European market for baked goods and bakery ingredients.
In December 2018, Kerry Group Plc – a public food company based in Ireland – announced that it has reached agreement to acquire Southeastern Mills North American coatings and seasonings business (SEM) and Ariake USA, the North American Business of Ariake Japan Co. for €325 million. The company declared that it aims to strengthen its foodservice positioning and technology portfolio in sync with its growth strategies.
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Leading stakeholders, including manufacturers and suppliers, in the ammonium phosphatide market featured in the Fact.MR market report include Palsgaard A/S, Fine Organics Industries Private Ltd, and Lasenor Emul, S.L.

Other key players from the related ingredient markets include BASF SE, Cargill Inc., Puratos NV, DowDuPont Inc., Ivanhoe Industries Inc., Lonza Group Plc, Kerry Group Plc, Stephan Company, and Oleon NV.

What Challenges are Stakeholders Facing?

Business strategies of the ammonium phosphatide market players mainly depend on trends in the chocolate industry, and uncertainties associated with the global demand for chocolates and confectioneries can impact growth of the ammonium phosphatide market
Increasing concerns about health and weight control are encouraging consumers to adopt healthy dietary habits, which is creating an aversion to high-fat products, such as chocolates and confectioneries, among health-conscious consumers. This is likely to restrict the applications range and create challenges for manufacturers in ammonium phosphatide market.

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This release was published on openPR.