Polyphenol Market growth analysis By top Manufactures | Indena S.P.A., Frutarom Ltd, Martin Bauer Group, DSM, HERZA Schokolade GMBH & Co. KG, Futureceuticals
Rise in demand for herbal products, increase in health benefits offered by polyphenol, and growth in geriatric population are the major factors that fuel the polyphenol market growth. The anti-aging properties associated with polyphenols coupled with antitumor and anti-carcinogenic properties result in their applications in cosmetics and medical sectors, respectively. In addition, brewing industries are expected witness increased consumption of polyphenols owing to their application in liquors and wines. Increase in aged population has given rise to the demand for fortified food supplements to reduce the effects of chronic diseases, which is expected to positively impact the polyphenol market.
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In 2015, grapeseed polyphenols occupied more than half of the total share by revenue, owing to application in treatments of atherosclerosis (hardening of the arteries), high blood pressure, high cholesterol and poor circulation, complications related to diabetes, nerve and eye damage, vision problem, swelling after injury or surgery, and cancer prevention. Furthermore, investments in R&D activities and technological advancements are anticipated to propel the demand for polyphenols with potential scope for expansion.
Key findings of Polyphenol Market
• In 2015, green tea occupied approximately one-fourth of the total share, in terms of revenue.
• North America is expected to expand with a CAGR of 4.78% in grape seed polyphenol market from 2016 to 2022.
• In 2015, functional food occupied approximately one-third of the total share, in terms of revenue
• Europe and North America together occupied approximately half of the total share in 2015.
• Europe is expected to expand with a CAGR of 8.02%.
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In 2015, Asia-Pacific dominated the market with two-fifths of the total share, followed by North America. Rise in health awareness coupled with increase in application of polyphenols in cosmetics and dietary supplements is estimated to boost the market in these regions with potential growth in coming years.
Top market players in this sector include Naturex, Layn Natural Ingredients, DuPont-Danisco, ADM, Ajinomoto Omnichem Natural Specialities, Barry Callebaut, PROVA, and CEMOI.
Porter’s Five Forces Analysis:
Suppliers considered here are raw material providers who provide raw materials such as polyphenols extracted from green tea, apple, cocoa, and others. There are large number of raw material suppliers that comply with international standards. The number of buyers of polyphenol is high due to rise in adoption across different application segments, especially growing geriatric population in developed countries owing to the benefits offered by polyphenol. Polyphenols are bioactive compounds widely found in fruits and vegetable; customers mostly prefer them over synthetic due to their natural origin, which lowers the threat of substitutes. There are many dominant players present in the polyphenol market that occupy major market share, leading to high rivalry. Moreover, production on the local level is expected to attract new entrants to invest in this market. However, competing with the premium brands is difficult as they have already established customer relationship and leadership in the market. In such a competitive scenario, the organizations try to limit their competitor’s profitability. Moreover, partnership with leading food & beverages manufacturers can be a key strategy for the polyphenol industry.
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