Press release
Global Retail Bank Loyalty Program Market 2019: Maritz, FIS Corporate, IBM, Aimia, TIBCO Software, Hitachi-solutions, Oracle Corporation, Comarch, Loyalty Lab
Retail Bank Loyalty Program Market
Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of business, each one having varying features and rewards schemes.
The global economic slowdown adversely affected the banking industry of key markets across the globe. To improve their financial performance, banks implemented cost-saving initiatives. As part of such initiatives, banks launched loyalty programs through low-cost channels such as mobile platforms and social media sites.
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The key players covered in this study
• Maritz
• FIS Corporate
• IBM
• Aimia
• TIBCO Software
• Hitachi-solutions
• Oracle Corporation
• Comarch
• Loyalty Lab
• Exchange Solutions
• Bpm’online
• Customer Portfolios
Market segment by Type, the product can be split into
• B2C Solutions
• B2B Solutions
• Corporate
Market segment by Application, split into
• Personal User
• Business User
The study objectives of this report are:
• To analyze global Retail Bank Loyalty Program status, future forecast, growth opportunity, key market and key players.
• To present the Retail Bank Loyalty Program development in United States, Europe and China.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by product type, market and key regions.
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Table of Contents:-
1 Report Overview
2 Global Growth Trends
3 Market Share by Key Players
4 Breakdown Data by Type and Application
5 United States
6 Europe
7 China
8 Japan
9 Southeast Asia
10 Central & South America
11 International Players Profiles
TOC Continued……!
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