Account Management Software Market Application, Types and Global Key Players Market Size (Marketo, Demandbase, DandB Hoovers, Outreach, Zoho CRM), Growth Forecasts to 2025
Account Management Software, Account Management Software Market, Account Management Software Market Application
This report focuses on the global Marketing Account Management Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Account Management Software development in United States, Europe and China, India, Asia, America and others.
Marketing account management software manages prospect data throughout the account-based marketing (ABM) process so that both sales and marketing teams have continuous awareness of target accounts. In order to maximize an ABM strategy, salespeople need to know where in the pipeline a prospect is and the probability that a prospect will become a customer. Marketing account management systems serve to document and communicate all relevant account information between the sales and marketing teams. This software is deployed in marketing and sales departments to maximize the efficiency of marketing efforts and facilitate communication between the two organizations.
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Marketing account management software is commonly implemented with other ABM software such as marketing account intelligence or account-based content execution. Some systems have broader functionality that applies to the other ABM categories. Many marketing account management tools integrate with CRM systems and marketing Account Management software so that an ABM strategy can work smoothly with other sales and marketing initiatives.
To qualify for inclusion in the Marketing Account Management category, a product must:
Store account data on a level more granular level than contact information, for example: account industry or account segment
Integrate with tools that find target data from external sources or have the capability to do so itself Facilitate sales and marketing communication relating to accounts within the system Track accounts in the system by displaying metrics relating to the ABM process
By Product Type
• Cloud Based
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• Small Business and Middle Business Enterprises (SMEs)
• Large Enterprises
• United States
• Rest of APAC
• Central and South America and Middle East and Africa
• Other Regions
• DandB Hoovers
• Zoho CRM
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