Press release
Native Eyewear Announces Expansion Of Mountain Bike Team For 2011
(DENVER, Colo.) – February 14, 2011–Native Eyewear, the premier sunglass and goggle brand, is proud to announce the signing of several new mountain bike teams and athletes to the Native Eyewear family. Highlights of the expanded team include Aaron Chase, Adam Hauck, Kyle Ebbett and Tammy Donahugh. They join a legend in the world of mountain biking, Jeff Lenosky, who has led the team since 2009. These five athletes, along with several regional teams will play a vital role in the growth of the Native brand and its product line as well as increasing its visibility in the sport of cycling.“The addition of these athletes reinforces our commitment to the sporting communities that are most important to our customers,” said Marketing Director Jax Mariash. “We are constantly looking for ways to build relationships with the personalities who embody the Native mindset and lifestyle. This year’s roster demonstrates our commitment to the elite athletes who push the limits of both their sports and our eyewear.”
About the Athletes:
Aaron Chase
Discipline: Freeride
On the cutting edge of modern all-terrain bicycle riding for more than a decade New Jersey native Aaron Chase is credited with bringing his creative street influenced riding to slopestyle courses around the globe. Chase is a true Native in the mountain biking community. In addition to his professional milestones which include wins at both the Red Bull Bike Battle and Red Bull District Ride, he is also known for directing editing and riding in numerous industry film projects.
Adam Hauck
Discipline: Urban/Dirt Jump
Twenty-two year old Adam Hauck brings his hybrid BMX/Mountain style to the Native Eyewear team. Growing up around his dad’s auto repair business in NJ, Hauck shares his father’s entrepreneurial spirit, launching his own line of grips.
Kyle Ebbett
Discipline: Dirt Jump/Freeride
Like all Native enthusiasts Kyle Ebbett is a true multi-sport athlete. Ebbett not only has a love for dirt jumps and street riding, but also a passion for golf. His career highlights include finalist in the 2006 Crankworx, winning the Red Bull Freeze Ride Riders Choice Award and announcing at Crankworx Whistler in 2008, 2009 and 2010.
Tammy Donahugh
Discipline: Dirt Jump/ Slopestyle
An inspiration to female riders, Tammy Donahugh gives the guys a real run for their money. A winner at Crankworx Colorado Dual Slalom in 2009, Donahugh’s passion for the trails extends beyond her own bike. When she isn’t riding, Tammy works for the International Mountain Bike Association’s lending her expertise to build and maintain trail networks across the country.
Native’s expansion efforts also include the addition of five new cycling teams:
Death Row Velo
Network of American road, mountain, cross and multi-sport riders headed by John Landino and James DiMeo.
RE:FORM
All women’s elite cycling team is based out of Ontario, CAN.
MTB Race News
Elite mountain bike team founded by professional mountain bikers, Shannon Boffeli and Kevin Day.
Liberty Cycle
150-member shop team based out of NJ, Liberty Cycle with a roster of state champs including Curt Hurst, Robert Quincy, David Walker and Mark Light.
Team Bulldogs
Pro, semi-pro and club riders A mountain, road and cyclocross team, featuring pro, semi-pro and club riders.
About Native Eyewear
Native Eyewear is a premier outdoor sunglass and goggle brand, designed for adventurers from every avenue. With a mix of runway-ready style and features like interchangeable polarized lenses, sub-1oz frames, anti-fog ventilation, amazing grip and a lifetime warranty, there’s a pair of Natives fit for every type of adventure.
Native Eyewear supports athletes and teams that push the limits in mountain biking, climbing and running. For more information about our athletes and events, please visit: www.facebook.com/NativeEyewear or follow us on Twitter.
Contact:
Keely Spencer
Traction Communications for Native Eyewear
620 16th Street, Suite 200
Denver, CO 80202
303.204.6224
keely@tractioncomm.com
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