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Press release

Europe sees release of ClickTracks 6.5 web analytics software

03-09-2007 09:18 PM CET | IT, New Media & Software

Press release from: ClickTracks

/ PR Agency: Elemental Communications
ClickTracks Logo

ClickTracks Logo

ClickTracks Analytics scales up for larger agency and client web analytics implementations

Web analytics company ClickTracks new version adds API data integration, enhanced performance to meet needs of large web sites

London, UK ---- ClickTracks Analytics, Inc., recognized innovators in the field of web site analytics, today announced the release of version 6.5 of its Web metrics service. The new version incorporates a number of new features and enhancements designed specifically for the needs of sophisticated marketers deploying high-traffic ecommerce and large-scale web sites.

"The increased demand for ClickTracks from large-scale site owners has been met with a significantly re-designed processing engine. Yet, we continue to offer ad-hoc real-time segmentation that sets ClickTracks apart from other solutions”, explains John Marshall, ClickTracks' founder and CEO.

“These same marketers have told us that they need to be able to use ClickTracks data within their own proprietary environments, and we've responded with the addition of application programming interface (API) technology that enables marketers to integrate ClickTracks' data with their other software applications,” Marshall added.

Timeline Key Performance Indicators (KPIs) and Data Dissection Report Among Enhanced Features

Version 6.5 incorporates a number of new or enhanced features, including:
- Performance Increases: ClickTracks overnight processing speed is improved multifold through use of a new statistical caching algorithm
- KPI Report: Graph Key Performance Indicators (KPIs) in a timeline for over a dozen metrics and unlimited segments
- Data Dissection Report: Sort cross tab performance statistics for unlimited visitor types and website variables

ClickTracks 6.5 also includes key features pioneered in ClickTracks 6.0 including:
- Click Fraud Detection: Use historical inner-site statistical analysis to single out suspicious ads and ads that are victims of click fraud
- Time Splits: Analyze web site updates by visually comparing the old site to the new site
- Site Archiver: Capture entire web sites for future analysis and performance comparisons
- A/B Splits: Visually compare visitor behaviour and marketing performance on different versions of your site.
- Browser-based Reporting: Access your web analytics from anywhere you have an internet connection
- Internal Search Analysis: Analyze visitor intent through keyword searches used within your site.

The ClickTracks Professional 6.5 Version, priced at £4,773 GBP for log analysis software or £122 GBP/month for on-demand service, is appropriate for larger organizations with advanced analytics needs. ClickTracks is also offering a simpler package, ClickTracks Pro SMB (£1,529 GBP or £96 GBP/month), offering robust metrics perfect for small and medium-sized businesses. ClickTracks JDC (starting at £7,659 GBP) and Agency (£1,785 GBP) editions are also available with new 6.5 features.

Visit for more information on version 6.5, or for an interactive tool that suggests which ClickTracks product best suits your needs.


----Notes to editors----

ClickTracks represents over 500 UK clients such as the British Museum, Capita IT Services, Department of Health, Friends of the Earth, Phones4U, Experian, London Symphony Orchestra and the University of Southampton.

For more about APIs and SOAP and visit and

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Logos, images and photographs are available of the ClickTracks team in the Elemental Communications Image Section.

The media spokesperson for ClickTracks is Michael Stebbins, vice president of marketing.

About ClickTracks

Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing Web analytics offerings. Spending hour upon hour trying to understand Website visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the Website management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet,, TechRepublic,, CRM Magazine, Media Magazine, MarketingSherpa and

ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit or send e-mail to

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