What are the Growth Drivers of North America Automotive Electronics Control Unit Market? Bosch Group, Delphi Technologies, Hyundai Mobis, Hitachi Automotive Systems, Johnson Controls, Inc.

“North America Automotive Electronic Control Unit (ECU) Market Size By Mode (Autonomous Vehicles, Conventional Vehicles, Semi-autonomous Vehicles), By Capacity (16-bit, 32-bit, 64-bit), By Vehicle Type (Passenger Cars, Utility Vehicles, Commercial Vehicles), By Propulsion Type (BEVs, Hybrid Vehicles, ICE Vehicles), By Application (ADAS & Safety, Body Control & Comfort, Infotainment & Communication, Powertrain), 2018 – 2024”, estimated to reach USD 10 billion by 2024.

Growing government concerns and regulations for developing vehicles with integrated safety & security features are driving the North America automotive ECU market growth. These rules are adapted to control the increasing road fatalities and accidents across the region. Automotive manufacturers and suppliers need to develop electronic systems and control units that comply with the safety standards, further ensuring vehicle and passenger safety. For instance, the U.S. Federal Motor Carrier Safety Administration issued the ELT mandate that specifies the installation of electronic logging devices in trucks by all manufacturers for checking the road accident frequency.

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North America automotive ECU market is witnessing high growth prospects owing to the increasing disposable income of customer and the high purchasing power for luxury and passenger vehicles. The presence of several leading automakers is also creating industry development opportunities owing to their manufacturing & sales parameters. Additionally, innovations in car designs and architectures account for the integration of efficient infotainment & body electronics systems that comprise several control units, which is further contributing to the North America automotive ECU market. The key developments in vehicular systems include the ADAS, an efficient powertrain, infotainment systems, etc.

In the North America automotive ECU market, autonomous cars are gaining high popularity owing to increasing investments by automotive manufacturers coupled with the supportive government initiatives. Several companies such as Waymo, Uber, etc. are involved in developing the self-driving vehicle technology by investing heavily in R&D activities. Autonomous vehicle systems include ADAS-specific control units that support the high-capacity and connected technology features in such cars. Additionally, the increasing government support in the U.S. for conducting automated driving vehicle testing activities is a major factor generating high demands for such products in the industry.

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Key players operating in the North America automotive ECU market comprise Bosch Group, Delphi Technologies, Broadcom, Inc., Continental AG, Hyundai Mobis, Infineon Technologies, Hitachi Automotive Systems, Johnson Controls, Inc., Magneti Marelli S.p.A., ZF Friedrichshafen AG, Lear Corporation, etc. These companies focus on developing application-specific control units that can be implemented in various systems such as powertrain, infotainment, driving assistance solutions, etc. The key companies have developed manufacturing & distribution units across the globe to strengthen their position and cater to local OEMs.

Table of Content:

Chapter 1.Methodology & Scope

Market scope & definitions
Assumptions
Research methodology

Chapter 2.Executive Summary

Chapter 3.Industry Insights

Industry segmentation
Industry ecosystem analysis
Industry impact forces
Growth drivers
Growth restraints
Regulatory overview
Porter’s analysis
PESTEL analysis
Competitive landscape, 2017

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