What's driving the Automotive Transceiver Market Forecast? Key Players - Analog Devices, Cypress Semiconductor Corporation, Marvell Semiconductor, Microchip Technology, National Instruments, NXP Semiconductors, STMicroelectronics, Texas Instruments

Asia Pacific automotive transceiver market is expected to grow at a CAGR of around 8% due to factors such as the presence of several system & component producers and increased demand for electronic systems from the leading vehicle manufacturers in the region. The penetration of leading automobile OEMs into Japan and China is also creating a high demand for these products to be deployed in new vehicles. Moreover, the easy & cheap availability of electronic raw materials in Asian countries is a factor that contributes to industry expansion. Various economies in the region are witnessing the development of luxury & comfort features in modern vehicles, which further requires several ECUs and a high level of communication, adding up to the demand for transceiver protocols.

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Body electronics applications in the automotive transceivers market are gaining high popularity across the globe and are expected to reach a revenue share of around 30% by 2024 owing to the innovations in control modules, dashboard, mirror units, etc. The increasing demand for modernized vehicle architecture and luxury features from consumers across the U.S. and Europe is a major factor adding up to the utilization of transceiver protocols.

The chassis & safety applications accounted for over 14% revenue share in 2017 in the automotive transceiver market owing to the rapid developments in technologies such as ADAS, automated driving, and electric steering. These systems mainly deploy the advanced protocols including FlexRay and Ethernet due to the provision on increased bandwidth and fast connectivity features. Automotive transceiver market players are developing the Ethernet protocols that will address self-driving technology requirements. Additionally, the growing production & testing activities related to autonomous vehicles in countries including the U.S., China, Germany, etc., will contribute to the increasing demand for various protocols in the automotive transceiver market.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

1. Analog Devices, Inc.
2. Autotalks Ltd.
3. Broadcom Inc.
4. Cypress Semiconductor Corporation
5. Infineon Technologies AG
6. Marvell
7. Maxim Integrated
8. Melexis
9. Microchip Technology Inc.
10. National Instruments
11. NXP Semiconductors
12. ON Semiconductor
13. Renesas Electronics Corporation
14. Robert Bosch GmbH
15. STMicroelectronics
16. Texas Instruments

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A rapid rise in the provision of advanced comfort & infotainment features in vehicles by automakers across the globe is accelerating the automotive transceiver market growth. Growing integration of technically-advanced safety & entertainment systems into newly developed automobiles requires a high number of interfaces and nodes to support these features. As a result, these vehicles need several transceiver components that facilitate communication between various control units. Moreover, the development of enhanced driving assistance features such as parking assistance, lane management, and infotainment features including multimedia, navigation, etc., contribute to the increasing demand for communication technology in the automotive transceiver market.

FlexRay protocols in the automotive transceiver market are gaining a high adoption due to technical advancements and the evolution of robust in-vehicle networking in the automobile industry. These protocols have applications in several vehicle systems including high-performance powertrain and chassis & safety solutions that incorporate several ECUs, which require efficient inter-system communication. Furthermore, the increasing government concerns regarding safety & security features in vehicles to avoid road fatalities and accidents create the need for such systems. The utilization of FlexRay protocols is increasing due to the high bandwidth and efficient communication benefits, further accelerating the automotive transceiver market demand.

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Prominent companies operating in the automotive transceiver market include NXP Semiconductors, Infineon Technologies, Texas Instruments, STMicroelectronics, Broadcom, Inc., Renesas Electronics, Mouser Electronics, Inc., Analog Devices, Inc., Cypress Semiconductor Corporation, Microchip Technology, Inc., etc. The industry is characterized by intense competition due to the presence of a number of well-established players, as well as from new entrants.

Related Report –

Automotive Communication Technology Market size is set to exceed USD 18 billion by 2024; according to a new research report by Global Market Insights, Inc. The automotive communication technology market growth is attributed to the increasing demand for automotive electronics. Over the last decade, the total contribution toward automotive electronics has increased from around 20% to 45%. Inventions such as automatic transmission, anti-lock brakes, telematics, and infotainment capabilities are revolutionizing the automotive industry, driving the market demand.

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