Healthcare Gamification Market Forecast 2017-2024| Key Players: Jawbone, Fitbit, EveryMove, Microsoft Corporation, Rally Health

Global Healthcare Gamification Market to exceed USD 40 billion by 2024; according to a new research report by Global Market Insights, Inc. Increasing use of social media and smartphones coupled with rising adoption of gamified models through the healthcare should fuel industry growth over the forecast timeframe. Technological advancements for development of games for wellness adherence, patient engagement and outcome based medicine will further stimulate the business revenue.

Growing awareness towards personal health and preventive measures, rising shift from disease-curing to disease prevention approach, mounting use of wearables that continuously collect health and contextual data will fuel the healthcare gamification market size. Initiatives to improve patient medication compliance coupled with customized treatment based on result tracking to enable ongoing patient education and engagement will result to exponential growth of industry.

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In the light of rapidly changing healthcare landscape, pharmaceutical investors are highly optimistic and are betting big in healthcare gamification market. Pfizer Incorporation, the American pharmaceutical giant has recently made to the headlines with its modification of popular sandbox game, Minecraft. Launched at the National Hemophilia Foundation’s annual day, this updated app, dubbed as Hemocraft, reportedly, was developed in collaboration with Drexel University’s Entrepreneurial Game Studio researchers and other members of Hemophilia community. As per reliable sources, the company has brainstormed this educational tool to educate the kids about its hemophilia treatment plan by means of a fun-gaming atmosphere.

Citing yet another breakthrough witnessed in healthcare gamification market- in the year 2012, Melon Health, the New Zealand based pharma firm had launched beta version of Goalpost, a unique social networking and gaming app aimed to persuade people against tobacco addiction. If reports are to be relied on, the innovative technology has already created massive awareness in U.S., which can be overtly evident from the statistics which depicts that almost 23% of the 7000 Goalpost users in the country had left smoking after twelve weeks as of what recorded at 28TH Feb 2015. Such ground-breaking innovations are slated to strongly characterize the product and strategic landscape of healthcare gamification market in the ensuing years.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
• Welltok, Inc.
• Mango Health
• Reflexion Health
• Cohero Health
• HubBub Health
• Ayogo Health
• Bunchball
• Microsoft Corporation
• EveryMove
• Jawbone
• Fitbit
• Rally Health

Needless to say, the relentless innovations in digital health space, undoubtedly has played a pivotal role in shaping healthcare gamification market dynamics. Gaming technology has certainly established quite a rapport in healthcare fraternity, which by extension is slated to provide a remarkable push to healthcare gamification industry with regards to efficacy, personalized care, and delivery of the clinical solutions. The commercialization of healthcare gamification market, as claimed by experts, is still at its infancy, on account of the fact that the deployment requires certain mandatory prerequisites. Nonetheless, considering the pace at which it is making inroads in a multitude of healthcare applications, it is undisputable that healthcare gamification industry size would chronicle itself as one of the most prominent verticals of the medical fraternity. Global Market Insights, Inc. estimates the worldwide healthcare gamification market size to surpass USD 40 billion by 2024.

Healthcare gamification industry has been gaining remarkable traction across myriad geographies. Experts claim China to be one of the heaviest contributors of this domain, given that the region held a substantial share of the overall healthcare gamification market revenue in 2016. The rising adoption of the disease prevention approach rather than the disease curing one by healthcare professionals is expected to impel China healthcare gamification industry size. Furthermore, the region has observed a widespread deployment of smartphone applications to track physical activity in recent times. The healthcare space has also been adopting gamification models on a large scale, which would further impel the profitability landscape of the China market.

South Africa is another region that would most likely emerge as a lucrative growth avenue for healthcare gamification market. The prevalence of chronic ailments such as Ebola and HIV across the country are certain to provide opportunities to healthcare IT companies for exploiting the untapped potential of South Africa healthcare gamification industry.

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Healthcare Gamification Market by Game Type

Casual games
Serious games
Exercise games

Healthcare Gamification Market by Application

Prevention
Therapeutic
Education

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