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Enterprise Mobile Application Security Market is expected to reach revenue of $8.54 billion by 2023, growing at a CAGR of 12.8% during the forecast period 2017–2023
Market Overview:
Most of the mobile devices that are being used in recent times have no security applications, which is mainly due to the lack of awareness about protecting a mobile device. In most cases, mobile users download a variety of third-party apps, and even after uninstalling, often these apps still have access to consumer information, which is overseen by a majority of mobile phone users. As a result, sensitive personal information, including bank account details, social security number, and contacts, are likely to be exposed to hackers if they could identify the vulnerabilities present in a mobile device.
As numerous enterprises are investing in smartphones and tablets to improve employee mobility as well as consumers leveraging BYOD, both enterprise’s sensitive information and personal information will be at stake. Vulnerabilities, such as injections, poor authentication, and lack of structured BYOD policies on information storage, are expected to result in possible cyber risks with data loss or data breach. The adoption of wearable devices at the workplace is further adding to the increasing security vulnerabilities. Enterprises are investing in a wide range of devices and application security platforms to focus on the application-level protection of a device.
By 2021, on an average, over 110 applications are expected to be used by enterprises across the globe, and a significant part of these apps are likely to be created on open source platforms. Also, device protection policies are expected to be changed across the globe and protection of sensitive customer information will become a responsibility of enterprises, driving the growth for mobile application security among enterprises.

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Highlights of the Report:
The market share of MAM platforms is expected to surpass MDM during the forecast period 2017–2023
Due to regulatory push, enterprises are expected to take the ownership of securing their employee information when present in an enterprise
Security solution vendors are expected to come up with industry-centric authentication and encryption solutions
DAST and RASP testing tool platforms are most likely to receive higher adoption from app developers and enterprises
According to Infoholic Research, the “global enterprise mobile application security” market is expected to reach revenue of $8.54 billion by 2023, growing at a CAGR of 12.8% during the forecast period 2017–2023.
Market analysis:
The market is segmented into security testing, platform & solutions, and risk analytics & reporting. The security testing is an essential part in application security that includes a variety of testing tools, namely SAST, DAST, IAST, and RASP. Over 60% of the applications being used by enterprises are developed on open code platforms, which are more vulnerable in the case of hacking. In 2017, SAST accounted for a larger share in the segment mostly due to higher volumes of applications deployed in enterprise devices and lesser app development deployment times, which is offering inadequate time to the enterprises to deal with security concerns. This is not allowing app developers to identify the possible vulnerabilities before an app gets deployed in an enterprise environment. Dealing with vulnerabilities when an application is running has become a major challenge for the enterprises, which is fueling the demand for other testing platforms, namely DAST and RASP. These are expected to grow at a higher rate owing to the increasing adoption of enterprise applications and demand for real-time monitoring and app security.

The popular emperies platforms used in application security are MDM, MAM, and MIM. These platforms offer a variety of solutions that are used for an enterprise application security. Due to the growing endpoint vulnerabilities, screen sharing, and information sharing between a variety of consumer and enterprise device, enterprises are moving toward platforms where their applications are being protected. These platforms offer a similar kind of solutions to end-users. MDM is popular owing to the higher volumes of devices being used in an enterprise, and services provided in MDM covers most of the device level protection that an enterprise needs to overcome device vulnerabilities. Enterprise device vendors, such as Samsung, have entered into a partnership with BlackBerry to collectively improve the device level protection in an enterprise. However, there are other types of platforms, namely MAM and MIM, that mostly focus on application level and protecting information through encryption. MAM is expected to result in enterprise-focused application stores that can host all the enterprise apps and hence securing applications becomes easy. However, these enterprise application stores are yet to receive higher adoption rates as they have limited upgradation from existing MAM platforms. MAM and MIM platforms are expected to witness a higher degree of innovations as protecting information through information encryption and authentication is comparatively easier than safeguarding all end-points in an organization.

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Regions:

The Americas and Europe are most likely to hold a larger share in the mobile application security market, and Asia is expected to become a leading adopter, mainly due to the increasing demand from developing countries in Asia. Middle East and Africa are expected to post slower adoption rate for smartphone penetration among the enterGlobal Mobile Application Security Market: Drivers, Restraints, Opportunities, Trends, and Forecast up to 2023
Overview:
Most of the mobile devices that are being used in recent times have no security applications, which is mainly due to the lack of awareness about protecting a mobile device. In most cases, mobile users download a variety of third-party apps, and even after uninstalling, often these apps still have access to consumer information, which is overseen by a majority of mobile phone users. As a result, sensitive personal information, including bank account details, social security number, and contacts, are likely to be exposed to hackers if they could identify the vulnerabilities present in a mobile device.
As numerous enterprises are investing in smartphones and tablets to improve employee mobility as well as consumers leveraging BYOD, both enterprise’s sensitive information and personal information will be at stake. Vulnerabilities, such as injections, poor authentication, and lack of structured BYOD policies on information storage, are expected to result in possible cyber risks with data loss or data breach. The adoption of wearable devices at the workplace is further adding to the increasing security vulnerabilities. Enterprises are investing in a wide range of devices and application security platforms to focus on the application-level protection of a device.
By 2021, on an average, over 110 applications are expected to be used by enterprises across the globe, and a significant part of these apps are likely to be created on open source platforms. Also, device protection policies are expected to be changed across the globe and protection of sensitive customer information will become a responsibility of enterprises, driving the growth for mobile application security among enterprises.
Highlights of the Report:
• The market share of MAM platforms is expected to surpass MDM during the forecast period 2017–2023
• Due to regulatory push, enterprises are expected to take the ownership of securing their employee information when present in an enterprise
• Security solution vendors are expected to come up with industry-centric authentication and encryption solutions
• DAST and RASP testing tool platforms are most likely to receive higher adoption from app developers and enterprises
According to Infoholic Research, the “global enterprise mobile application security” market is expected to reach revenue of $8.54 billion by 2023, growing at a CAGR of 12.8% during the forecast period 2017–2023.
Market analysis:
The market is segmented into security testing, platform & solutions, and risk analytics & reporting. The security testing is an essential part in application security that includes a variety of testing tools, namely SAST, DAST, IAST, and RASP. Over 60% of the applications being used by enterprises are developed on open code platforms, which are more vulnerable in the case of hacking. In 2017, SAST accounted for a larger share in the segment mostly due to higher volumes of applications deployed in enterprise devices and lesser app development deployment times, which is offering inadequate time to the enterprises to deal with security concerns. This is not allowing app developers to identify the possible vulnerabilities before an app gets deployed in an enterprise environment. Dealing with vulnerabilities when an application is running has become a major challenge for the enterprises, which is fuelling the demand for other testing platforms, namely DAST and RASP. These are expected to grow at a higher rate owing to the increasing adoption of enterprise applications and demand for real-time monitoring and app security.
The popular emperies platforms used in application security are MDM, MAM, and MIM. These platforms offer a variety of solutions that are used for an enterprise application security. Due to the growing endpoint vulnerabilities, screen sharing, and information sharing between a variety of consumer and enterprise device, enterprises are moving toward platforms where their applications are being protected. These platforms offer a similar kind of solutions to end-users. MDM is popular owing to the higher volumes of devices being used in an enterprise, and services provided in MDM covers most of the device level protection that an enterprise needs to overcome device vulnerabilities. Enterprise device vendors, such as Samsung, have entered into a partnership with BlackBerry to collectively improve the device level protection in an enterprise. However, there are other types of platforms, namely MAM and MIM, that mostly focus on application level and protecting information through encryption. MAM is expected to result in enterprise-focused application stores that can host all the enterprise apps and hence securing applications becomes easy. However, these enterprise application stores are yet to receive higher adoption rates as they have limited upgradation from existing MAM platforms. MAM and MIM platforms are expected to witness a higher degree of innovations as protecting information through information encryption and authentication is comparatively easier than safeguarding all end-points in an organization.
Regions:
The Americas and Europe are most likely to hold a larger share in the mobile application security market, and Asia is expected to become a leading adopter, mainly due to the increasing demand from developing countries in Asia. Middle East and Africa are expected to post slower adoption rate for smartphone penetration among the enterprises except for a few countries, namely UAE, Saudi Arabia, Israel, Turkey, and Egypt.
Vendors:
The report provides details about the global mobile application security market. The report also contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategies, and views; and competitive landscape. The companies included in the report are IBM, CA Technologies, Symantec, BlackBerry, WhiteSource, Black Duck Software, whiteCryption, Waratek, and MI3 SECURITY.
prises except for a few countries, namely UAE, Saudi Arabia, Israel, Turkey, and Egypt.

Vendors:

The report provides details about the global mobile application security market. The report also contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategies, and views; and competitive landscape. The companies included in the report are IBM, CA Technologies, Symantec, BlackBerry, WhiteSource, Black Duck Software, whiteCryption, Waratek, and MI3 SECURITY

Table of Contents
1 Industry Outlook 10
1.1 Industry Overview 10
1.2 Industry Trends 11
1.3 PEST Analysis 12
2 Report Outline 13
2.1 Report Scope 13
2.2 Report Summary 14
2.3 Research Methodology 16
2.4 Report Assumptions 17
3 Market Snapshot 18
3.1 Total Addressable Market 18
3.2 Segmented Addressable Market 19
4 Market Outlook 20
4.1 Overview 20
4.2 Porter 5 (Five) Forces 21
5 Market Characteristics 22
5.1 Evolution 22
5.2 Ecosystem 23
5.3 Market Segmentation 24
5.4 Market Dynamics 25
5.4.1 Drivers 26
5.4.1.1 Demand for BYOD among enterprises 26
5.4.1.2 Increasing spending on enterprise security 26
5.4.1.3 Growing volume of enterprise applications 26
5.4.2 Restraints 26
5.4.2.1 Device Protection Gaps 26
5.4.2.2 Challenges in IoT security design 26
5.4.2.3 High first investments for SMEs 27
5.4.3 Opportunities 27

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