Marketing Cloud Platform Market Scenario Highlighting Major Drivers & Focusing by Top Key Players Adobe, Fico Issac Corporation, IBM Corporation, Infusionsoft, Oracle Corporation, Salesforce, SAP SE, SAS Institute
The major factor fueling the marketing cloud platform market is the increasing usage of social media advertising. In the current scenario, social media has captured the entire internet and the usage of the same is constantly surging at a significant rate. Various industries across the globe are increasingly inclining towards advertising and marketing their products, solutions, and services through social media as this platform is the easiest to reach a large portion of the population at a minimum time.
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Top Key Players include in this Report:
• Fico Issac Corporation
• IBM Corporation
• Oracle Corporation
• SAP SE
• SAS Institute Inc.
• Selligent Marketing Cloud
• The Nielson Company (US), LLC
Additionally, the upward trend in the adoption of content marketing around the world is also facilitating the marketing cloud platform market players to easily capture the market in recent times. The marketing cloud platform market is poised to surge in the coming years as several artificial intelligence companies are innovating solutions of digital marketing, which is expected to help the digital marketers to increase their advertising capabilities.
The global marketing cloud platform market is segmented on the basis of services, platform, deployment type, and industry vertical. Based on services, the market is segmented into professional services and managed services. On the basis of the platform the market is segmented into customer relationship management, software-as-a-service, and business to business. The marketing cloud platform market is also categorized on basis of deployment type as private cloud and public cloud. The marketing cloud platform market on the basis of the end user is classified into BFSI, retail & e-commerce, IT & telecom, media & entertainment, and education among others.
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The overall Marketing Cloud Platform market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, primary interview were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the Marketing Cloud Platform market.
Reason to Buy:
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global Marketing Cloud Platform Market
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Marketing Cloud Platform Market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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Contact: Sameer Joshi
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