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High response rates for direct mailings thanks to personalized location maps from locr maps.

03-18-2011 03:20 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: locr maps 03/2011 engl.



Braunschweig (Germany), 2011/03/11: With personalized “locr maps” location and area maps, locr GmbH is offering an effective tool to considerably increase the response rate of direct mailings. The impressive visualization of the proximity of the offer to the client opens up new possibilities for client communication. The innovative technology enables direct mailings to be personalized with individual maps, while both direction maps from the client to the neighboring branch and area maps can be created in a design that can be configured individually.

Personalized content is playing an increasingly important role in direct mailing campaigns nowadays. Personalized area maps and location maps with individually calculated routes offer a high level of attention value and increase the response rate. What’s more, they also provide a large amount of information. They enable the route from the client to the nearest branch or any interesting offers in the immediate area to be visualized in an impressive way. Area and location maps that are optimized for printing ensure that your mailing stands out from the crowd.

The maps from locr maps are offered in various styles, as street maps or as high-quality relief maps. In addition, the dynamic routing facility offered by locr maps allows the shortest route to be calculated and this route can be visualized in color. The client can select the color as well as the additional use of the company’s brand logo to mark the location. Thanks to its dynamic map generation, locr identifies the correct map section in the optimally detailed scale. The map’s dimensions can be easily adjusted to the respective layout of the mailing.

For personalized mailings with locr maps, locr generates maps from an anonymously supplied data set and these maps are then delivered as image files (format: jpeg). The classification of the maps using file names means that handling is easy. The maps are typically optimized with 300 dpi for digital printing. Thanks to innovative technology, these maps can be generated and transferred digitally in a very short space of time.

Please visit our next exhibition boothes:

Hall 6, booth B16

Mailingtage 2011
Hall 4, booth 117

locr GmbH
38106 Braunschweig

Contact person
Thomas Schnettler
Phone: +49(0)531-482693-32
Fax: +49(0)531-482693-21

Who we are:
locr GmbH was set up in Braunschweig in 2006. First of all, the company developed a photo geotagging solution for Internet and mobile applications. This resulted in locr maps for the print market – which enables marketers to include personalized maps into direct mailings and photo finishing products.

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