Top Wall Street firms adopting mobile trading, MarketSimplified partner brokers shine in the Barron’s review.

Top Wall Street firms adopting mobile trading, MarketSimplified partner brokers shine in the Barron’s review.
By MarketSimplified Inc.
Dated: Mar 17, 2011
The latest Barron’s 16th online broker review talks emphatically about the rage mobile trading is fast becoming. With most of the top online broker’s adopting mobility, the rest of the industry is now beginning to grasp the potential of revenue generation and customer experience enhancement, mobility can provide. MarketSimplified, a mobile strategy partner to top brokers in the US and across the globe, expressed its views on the importance of going mobile and the additional value the adoption to tablet devices such as iPAD will bring forth.
Venkat Rangan, Co-founder & CEO - MarketSimplified Inc. (www.marketsimplified.com) says, “Being one of the first proponents of mobility solutions to the capital markets industry, we are in complete alignment with the insights that the latest Barron’s review has given. Tablet computing is fast picking up and trading applications on a tablet device such as iPADs enhances the experience of trading to a great level. A robust application will allow the brokerage to talk more to its clients and go beyond capabilities of trading alone.”
Powering brokerage firms such as MB Trading, OptionsXpress, TradeMonster, ChoiceTrade, PFG Best, FXCM among others in the US and across the globe, MarketSimplified’s mobile trading platform has handled millions of trades since its launch.
With the ubiquity of mobile devices, brokerages now have a very powerful tool, innovation and medium to capture their customer’s mind space and empower them to do a multitude of activities on the application apart from trading. Ofcourse, people invest in the markets to make money, and any incremental possibility to create wealth on the move is being greatly welcome by online traders. Adoption of mobile trading has been greatly varied across demographics. “Understanding and acknowledging some very key insights on mobile trading behaviour will allow companies to formulate an effective mobile strategy. For instance, things like, how much time a trader spends on a particular feature on mobile, after how many interactions with the application does he place a trade, does a equity trader have a different trading cycle as compared to a forex trader, etc should be captured and analyzed to constantly innovate and take cues for future development of a robust mobile and tablet application.”, says Venkat.
It remains to be seen how brokerages fully utilize the potential of mobiles and tablets, however, the inflection point seems to be arriving much sooner than expected.
About MarketSimplified
MarketSimplified, Inc. (www.marketsimplified.com) specializes in making online brokerages fully mobile by developing rich, customized applications for the financial industry, natively built across multiple mobile and tablet OS. Its product suite includes mobility solutions to brokerages, banks, wealth management and advisory companies. Its middleware platform is compatible with any operating system, and currently they have proven implementations across all leading mobile operating systems, making it highly scalable and sustainable in today’s dynamic business environment extending its reach across tablets and other devices.

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