Swoopo Protects its Reputation – Gains Formal Certification as a Fair Company

As the leading penny auction site Swoopo has taken another positive step to defend its reputation and counter rumors of dishonest conduct. It has now been certified by the nonprofit Entertainment Auction Association as a fair company.

Swoopo, formerly Telebid, has been operated since 2005 by the Munich based Entertainment Shopping AG and is considered to be the founder of the entertainment auction industry. At its inception the unique business model where brand-name products could be bought at low prices has shown great success and experienced many imitators.

While a large number of the imitators have vanished from the scene, Swoopo is still in the market. Nevertheless, many myths still persist about Swoopo, these rumours are mainly due to the dishonest practices of the ‘black sheep’ that exist within the industry. The word on the Internet grape vine is that Swoopo utilizes bidding agents, ends auctions independently or does not ship items. Swoopo is committed to disproving any rumors of malpractice, which is why it has launched the nonprofit organization The Entertainment Auctions Association in conjunction with fellow auction portals BigDeal and BidCactus.

The Entertainment Auction Association wants to promote integrity. To show that our market sector also includes legitimate companies, members must go through a lengthy recording process which culminates in being issued with notarized certification as a trusted entertainment auction portal. Swoopo as co-founder of the now independent EAA has also had to face the entrance requirements and is pleased to announce its successful certification as a fair company.

Since the honest and fair treatment of consumers is given top priority, the members of the EAA and thus Swoopo commit to a special code of conduct, violation of which can lead to serious fines:

Neither employees, shill bidders or ‘bots’ are allowed to bid on the site, and there is a use of effective controls to prevent such manipulation.

The auction portal does not create fake profiles or auctions and distances itself from false advertising promises.

All auction wins are shipped in accordance to the terms and conditions on the portal.

In the battle for the trust of its users, Swoopo has sent the first clear message of transparency and honesty.

More information about the Entertainment Auction Association can be found on their website: http://www.entertainmentauctionassociation.com/

Contact: pr@swoopo.co.uk

Links to Swoopo:
Swoopo USA: www.swoopo.com
Swoopo Canada: www.swoopo.ca
Swoopo UK: www.swoopo.co.uk
Swoopo Germany: www.swoopo.de
Swoopo Austria: www.swoopo.at
Swoopo Spain: www.swoopo.es

Swoopo, formerly Telebid, has been operated since 2005 by the Munich based Entertainment Shopping AG and is considered to be the founder of the entertainment auction industry. At its inception the unique business model where brand-name products could be bought at low prices has shown great success and experienced many imitators.

Entertainment Shopping AG
77 Oxford Street
W1D 2ES, London
UK
pr@swoopo.co.uk

This release was published on openPR.