Service Analytics Market Trend in APAC is driven by rising demand for cost-effective data management solutions | Top Companies: Microsoft, Oracle, SAP, Salesforce, SAS, ServiceNow, Tableau, Centina Systems, ClickSoftware, Numerify, Paskon, Helpshift
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North America is expected to dominate the service analytics market over the forecast period. The extensive presence of the major market players, such as SAP, Oracle, Microsoft, and Tableau, along with the favorable adoption IoT in various verticals such as BFSI, retail, and IT & Telecom is expected to influence the growing adoption of service analytics. Also, the presence of a robust cloud infrastructure in the region is facilitating the scalable storage of huge volumes of service-related customer data to be used for gaining analytical insights.
Service Analytics Market is expected to register an excellent growth over the forecast timeline owing to growing need for enhancing customer interaction functions for delivering an improved customer experience along with technological advancements in data processing & analytical tools. In an increasingly competitive marketplace, today’s enterprises are emphasizing on improving their customer service processes for gaining a competitive advantage.
The companies operating in the service analytics market are engaged in improving the utility of their service analytics solutions by extending their coverage to include extensive data sets of a diverse range of information, enabling actionable proactive intelligence. Their solutions offer key metrics, alerts, and reports to allow service center professionals to take appropriate actions based on facts rather than intuition.
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For IT service analytics applications, a variety of products are offered by companies such as service request analytics, service desk analytics, change analytics, and service level analytics with cloud-based data storage capabilities. The cloud-based data warehouse capabilities enable a fast time-to-value through real-time query management without impacting the performance of the operational tools. These solutions provide pre-built analytics applications for specific domains in service management.
Companies with well-performing customer service centers typically have lower operating costs, more satisfied customers, and a higher revenue per customer. Using service analytics solutions, enterprises look for maximizing customer value by increasing retention rates, maximizing customer value by increasing up-sell & cross-sell rates, and understanding customer profitability & propensity to buy a particular service.
Some of the companies operating in the service analytics market are Microsoft, Oracle, SAP, Salesforce, SAS, ServiceNow, Tableau, Centina Systems, ClickSoftware, Numerify, Paskon, Helpshift, Field Squared, MicroStrategy, Aureus Analytics, AgileCRM, Sisense, BlueFletch, NetEnrich, DataHero, and Mobi Corp.
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