Case Study: Airbnbs affiliations with DMOs and governments-How and why Airbnb is growing co-operation with DMOs and governments, Opportunities, Assessment Period, Overview

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Case Study: Airbnbs affiliations with DMOs and governments - How and why Airbnb is growing co-operation with DMOs and governments

Summary

GlobalDatas Tourism Case Study "Airbnbs affiliations with DMOs and governments - How and why Airbnb is growing co-operation with DMOs and governments", looks at how Airbnb is partnering with destination marketing organizations to help boost ist business and aid those very same DMOs in the process. It offers an insight into the key reasons behind this strategy, why both sides are increasingly keen on the idea and looks at how successful it has proved so far.

By 2016, affiliations with DMOs and governments were increasing in frequency. Each type of affiliation benefits the company in a different strategic aspect. The strategy of affiliation with DMOs and governments is socially and economically beneficial for Airbnb, but the potential long-term negative impacts need to be managed carefully.

Scope

- Early affiliations which Airbnb were involved in paved the way for the large-scale affiliations taking place today.
- Initial types of affiliations targeted positive brand positioning and gestures of goodwill.
- These affiliations can help lead generation for future partnerships, as well as as position the brand as an ethical one and help secure repeat business.
- A range of economic, social and even environmental impacts relating to this strategy need to be carefully managed in order for the continued success of this strategy.

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Table of Contents

Overview
Company Snapshot: Airbnb
SWOT Analysis: Airbnb
The emergence of Airbnbs affiliations with DMOs and governments
Examples of Airbnbs affiliates and types of affiliation
Why has Airbnb been increasing its affiliations recently?
Positive implications created by Airbnbs strategy
Negative implications created by Airbnbs strategy
Affiliating with DMOs and governments is proving profitable
Appendix

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