eFunds Corporation Becomes EFD, the Payments Solutions Company

EFD Simplifies Go-to-market Strategy Focusing on Enterprise Payments and Data & Decisioning Solutions

New Delhi, March 6th, 2007 – eFunds Corporation (NYSE: EFD), the company that delivers innovative enterprise payments and data & decisioning solutions, today announced the global launch of its new corporate brand, now known simply as EFD. The company will transition to the new name, which is also its stock ticker symbol, over the next 18-24 months, during which time it will be known as EFD, eFunds Corporation.

The move to EFD is closely tied to the evolution of the company’s comprehensive value proposition around enterprise payments and data & decisioning solutions for global financial institutions, networks, merchants and large enterprises. Increasingly, these businesses are faced with growing pressure to optimize global payment processing operations, open more of the right customer accounts, and address fraud across the enterprise. To address this, they are turning to flexible, innovative solutions designed to increase the value of customer relationships while improving operational efficiency.

The EFD value proposition is based on more than 35 years of experience in enterprise payments and data & decisioning expertise, leveraging industry-leading brands including EFD ChexSystemsSM, EFD DebitBureauâ, EFD DataNavigatorâ, EFD CONNEXä and EFD Prepaid Solutions. EFD customers will continue to benefit from the company’s flexible delivery capabilities, which provide the option to run solutions as software, services or anything in between. Customers will also be able to take advantage of EFD’s component business model, which provides the flexibility to integrate proven components within strategic enterprise solutions designed to solve more complex business problems.

“As EFD, we are proud to present a new face to the world that comes at a time when global financial institutions, networks, merchants and large enterprises are looking for straightforward, yet comprehensive solutions to their biggest problems,” said Paul F. Walsh, chairman & chief executive officer, EFD, eFunds Corporation. “Even more than our technology and data, these customers choose us for the business insight we deliver – how we transform the complex requirements of a rapidly changing industry into solutions that help them acquire the right customers, serve them more efficiently and keep them.”

About EFD eFunds Corporation

With more than 30 years of enterprise payments and data & decisioning expertise, EFD delivers flexible, innovative solutions to the world's leading businesses. Leveraging mission-critical business insight, EFD enables financial services companies, retailers, and government organizations to grow their businesses while reducing transaction and infrastructure costs, detecting potential fraud and building long-term customer value. EFD's flexible delivery model means solutions can be run in-house, outsourced or anything in between, helping customers balance the need for control with operational efficiency and low cost of ownership. From the point of account opening to the settlement of every transaction – debit, credit, or prepaid – EFD helps businesses win more of the right customers, serve them more efficiently and keep them. www.efunds.com

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For Further details Contact:

Indroneel Roy/ Ayush Mathur

iroy@mutualpr.com / amathur@mutualpr.com

9811224689 /9871031903

Mutual PR

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This release was published on openPR.