03-15-2019 04:42 AM CET - IT, New Media & Software
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Real-time Bidding Market Insights | Key players: Google, Adobe, Facebook, WPP and CRITEO

Press release from: MarketsandMarkets



According to recent research "Real-time Bidding Market by Auction type (Open and Invited), Ad Format (RTB Image and RTB Video), Application (Media & Entertainment, Games, Retail & eCommerce, Travel & Luxury, Mobile Apps), Device (Mobiles, Desktops) and Region - Global Forecast to 2024", MarketsandMarkets expects the RTB market size to grow from USD 6.6 billion in 2019 to USD 27.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9% during the forecast period (2019–2024). The RTB market has growth potential, owing to cyber threats, data security, authenticity, legal compliance, and regulations.

Browse 51 market data Tables and 40 Figures spread through 123 Pages and in-depth TOC on "Real-time Bidding Market”
www.marketsandmarkets.com/Market-Reports/real-time-biddin...

Retail and ecommerce application to grow at the highest CAGR during the forecast period

The applications segment is subsegmented as media and entertainment, games, retail and eCommerce, travel and luxury, mobile apps, others (telecom, Education, BFSI, music, social and politics). Among these, the retail and ecommerce segment is expected to grow at the highest CAGR during the forecast period. Retailers can do their promotions and messages directly to the consumer information that data management platforms can capture via RTB.

RTB video to hold a larger market size during the forecast period

The RTB market by ad format type has 2 segments: RTB Image and RTB Video. The RTB Video is expected to hold a larger market size during the forecast period, as consumers are spending more time on viewing video online due to the easy availability of smartphones with high data speed connection.

Speak to Analyst @ www.marketsandmarkets.com/speaktoanalystNew.asp?id=463073...

APAC to hold the largest market size and grow at the highest CAGR during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period, owing to the adoption of advanced technologies, economic developments, increasing advertising agencies and adexchanges, and high investments by RTB solution providers. Large population contributes to the volume of transactions, because of the broadening internet user base and investments by domestic and international enterprises.

The RTB market report provides the competitive landscape and company profiles of the key vendors by their product offerings and business strategies. Major vendors in the global RTB market include Google (US), WPP (UK), Adobe (US), Criteo (France), Facebook (US), Smaato (US), Yandex (Russia), PubMatic (US), Salesforce (US), Rubicon Project (US), MediaMath (US), MoPub (US), AppNexus (US), Platform One (Japan), and Verizon Media (US).

Ask for Sample Pages @ www.marketsandmarkets.com/requestsampleNew.asp?id=4630735...

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets

Mr. Shelly Singh
MarketsandMarkets™ INC.
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Suite 430
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USA : 1-888-600-6441
Email: newsletter@marketsandmarkets.com

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