Multiscreen Advertising Market Estimated to Rise Profitably with CAGR of 34.20% during 2019 – 2023 | Analysis by Sky Mobile, Orange Telecom, Alphabet, Microsoft, Netflix, Amazon.com, AT&T, NTT DoCoMo, Vodafone Group

Marketprognosis.com Publish a New Market Research Report On “Global Multiscreen Advertising Market 2019 - 2023” which contains global key player’s survey information and forecast to 2023.

Overview of the Global Multiscreen Advertising Market:

The Global Multiscreen Advertising Market is expected to register a CAGR of 34.20% over the forecast period (2018-2023).

With the increase in advertising expenditure of companies in competitive world to increase profitability, multiscreen advertising market is also increasing. The market is segmented by the platform of the ad, such as television, desktop/laptop, and mobile/tablet, type of content, and region.

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Shifting Trends towards Mobile Media Consumption is the Major Drive for the Market; Mobile internet consumption increased at an average rate of 44% a year between 2010 and 2016 and accounted for 19% of all global media consumption in 2016. Increase in Big Data analysis has enabled companies to provide targeted ads to people, decreasing the conversion costs of the companies. US consumers dedicate one-fourth of their media consumption time to mobile. This has led to fast growth in mobile media consumption, driving the market for multiscreen advertising.

Mobile/Tablet Segment is expected to Hold Significant Market Share; Targeting ads to specific devices and operating systems is the most established form of mobile ad targeting. The unique and persistent account ID used by social networkers gives companies like Facebook and Twitter a big advantage in audience targeting compared with other mobile display ad providers. Regardless of the device a person chooses to log in from, a social network is able to recognize the ID and target ads based on the personal profile and behaviors associated with that ID. Google, Amazon, and eBay, as well as some premium publishers, retailers, and app developers have many consumers logging in to their sites and services via mobile. The first-party user data available through those login IDs enables more sophisticated audience targeting capabilities, increasing the market for multiscreen advertising.

As per the regional analysis, The United States leads the market by advertising spending, and spent was more than next six countries combined. Canada also spent more than USD 9500 million on advertising. Thus, North America leads the market in multiscreen advertising as well. With this high spending in North American region, companies are moving towards targeted and multiscreen advertising. Fast adoption of new technology in the region and growing focus on reduction of costs is pushing the market to adopt multiscreen advertising. Many tech major companies like Facebook and Google are headquartered in the US, giving a boost to multiscreen advertising in the region.

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Major Key Players:

1 Sky Mobile

2 Orange Telecom

3 Alphabet Inc.

4 Microsoft Corporation

5 Netflix

6 Roku Inc.

7 Amazon.com

8 AT&T Inc

9 NTT DoCoMo, Inc.

10 Vodafone Group PLC and More……………….

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This study answers to the below key questions:

1 What will the market size be in 2023 and what will the growth rate be?

2 What are the key market trends?

3 What are the challenges to market growth?

4 Who are the key players in this market?

5 What are the market opportunities and threats faced by the key players?

In the end, this report covers data and information on capacity and production overview, production, market share analysis, sales overview, supply, sales, and shortage, import, export and consumption as well as cost, price, revenue and gross margin of Multiscreen Advertising Market.

Table of Contents:

1 Introduction

2 Executive Summary

3 Multiscreen Advertising Market Overview

4 Multiscreen Advertising Market Dynamics

5 Multiscreen Advertising Market Segmentation

6 Vendor Market Share

7 Company Profiles

8 Investment Analysis

9 Future of the Market

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