03-14-2019 08:52 PM CET - IT, New Media & Software

Cloud Advertising Market is projected to register a CAGR of 14.31% over the forecast period of 2018-2023| Dominant Players - CISCO SYSTEMS INC., DELL INC., MICROSOFT CORPORATION, ADOBE CORPORATION, ORACLE CORPORATION, IBM CORPORATION, AMAZON WEB SERVICES,

Press release from: Market Prognosis

Market Analysis:

North America as the Major Contributor
The North American market has been the focus for cloud-based advertising companies. The United States is the major contributor to the North American market, on account of early adoption and huge investment in cloud-based services and solutions. The Asia-Pacific market is the fastest growing cloud advertising market.

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Cloud computing is the process of sharing a network of remote servers, which are hosted on the internet to store, practice, share, and manage data on a personal computer or a local server. The services provided by the cloud computing technology are referred to as cloud services. Cloud advertising, in terms of cloud-based services are those that maintain the assortment, operation, and delivery of advertising and ad-related data, in which cost and content are determined at the time of the end-user access. The key factors driving the global cloud advertising market are cost-effectiveness, functional capability, and the increase in small and medium enterprises. On the other hand, privacy and data security are hindering the market.

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Market Segments:
Cloud Advertising Market is segmented by:
1. Type: Public Cloud, Private Cloud, Hybrid cloud
2. Service: Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS), Others
3. End Users: Government Utilities, Private Organizations, Healthcare, Academics & Education, Others
4. Geography: North America, South America, Europe, Asia Pacific, Middle East & Africa

Key Developments in the Market
•February 2018 - Oracle expanded its cloud platform autonomous services beyond the Oracle autonomous database, which was introduced last October (adding AI, Machine Learning). With its enhanced suite of autonomous cloud platform services, the company seems keen on applying AI and machine learning to its entire next-generation cloud platform services to help customers lower cost, reduce risk, accelerate innovation, and get predictive insights.
•November 2017 - Cisco and INTERPOL agreed to share threat intelligence as a first step in fighting cybercrimes jointly. This alliance is expected to witness two organizations develop a coordinated and focused approach towards sharing data.

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About Market Prognosis
We at Market Prognosis believe in giving a crystal clear view of market dynamics for achieving success in today's complex and competitive marketplace through our quantitative & qualitative research methods.
We help our clients identify the best market insights and analysis required for their business thus enabling them to take strategic and intelligent decision.
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This release was published on openPR.
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