Press release
OLIVE JUICE RETURNS TO THE ENK CHILDREN’S CLUB TRADE SHOW TO DEBUT ITS DASHING FALL/WINTER 2011 COLLECTION
Classic Children’s Clothing Company Introduces New Line of Stylish Seasonal Looks At Premier Kids Fashion EventPhiladelphia, Pa. (March 4, 2011) – After an amazingly successful first appearance at the ENK Children’s Club trade show last October, Olive Juice returns with its new Fall/Winter 2011 collection of smart, stylish and timeless looks for kids of all ages. This season the company known for offering classic children’s apparel features beautifully crafted tops, bottoms, coats and accessories that will send kids back to school in style.
These sophisticated everyday essentials define “dress to impress” in a fun new way, adding warmth and comfort to a season known for crisp weather and exciting outdoor activities. Made of textures including tweed, corduroy and ultra-soft wool in vibrant hues like marine, ruby and winter plum, girls, boys and baby will look expertly put together for playdates, field trips and everything in between. For girls, the Fairisle Sweater Dress, ruffled Giselle Tee and ribbon wrapped Elise Skirt make sweet statements, while the collared Gibson Shirt, Cable Vest, and Hansel Cuffed Short give boys a look that’s both classic and cool. Both can wrap up in the Button Toggle Coat and Lyon Hoodie, perfect season-appropriate cover-ups that stand at the top of parent’s shopping lists.
“Last year we received incredible feedback from retailers at the ENK Children’s Club, and we know our new collection will elicit even more of that same reaction,” said Olive Juice CEO Maryellen Kane. “Olive Juice is a unique line that truly stands apart from other brands. Our looks are visually appealing both in stores and online, and we know retailers will be excited to get their hands on these eye-catching items.”
The ENK Children’s Club trade show will take place from March 6-8, 2011 at the Jacob Javits Center located at 655 West 34th Street in New York. Olive Juice will be exhibiting at booth #8945, and will also showcase a variety of fall-worthy accessories like kerchiefs, collar dickies and berets. For more information on the ENK Children’s Club please visit www.enkshows.com/childrensclub. For more information on Olive Juice, please visit www.olivejuicekids.com.
About Olive Juice
Olive Juice was founded in 2003 by Maryellen Kane based on the belief that parents should have the opportunity to choose from a quality brand of clothing for their children. Since then, the children’s apparel company has been dedicated to producing classic and timeless children’s wear reminiscent of the days of yesteryear. Their distinctive and beautifully designed items are made to capture the curiosity and wonderment of childhood by allowing children to enjoy their age in comfort and sophisticated style. Olive Juice continues to innovate and create apparel that is inspired by childhood imagination and the marvelous nature of youth. For more information on Olive Juice please visit, www.OliveJuiceKids.com.
888 S Figueroa St
Suite 630
Los Angeles, CA 90017
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