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Realizing and American Drea, in Colorado: From Cleaning Ragt To Riches To Franchising

03-03-2011 12:04 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Weise Communications

/ PR Agency: Weise Communications
FOR IMMEDIATE RELEASE
March 1, 2011

Contact:
Heather Hutchinson
Weise Communications
heatherhutchinson@weiseideas.com
303-996-9940 x 107

Realizing an American Dream in Colorado:
From Cleaning Rags To Riches To Franchising

DENVER—March 1, 2011—Scrubs Medical Janitorial is immediately launching its franchise business with a Colorado pilot program. Built on the business of Ben and Marquita Romero, Scrubs Medical Janitorial was born out of innovation and necessity in Fort Collins, Colo. Their cleaning story of rags to riches and now to franchises, is a living example of the American dream.

In 1998 the Romeros, like many hard working Americans today, were in a difficult financial situation and were struggling to make ends meet. Marquita was selling plasma and Ben was working two jobs to provide for the family. As medical bills for their young daughter piled up, their financial situation became bleak.

It was during one of the many medical visits for their daughter that the Romeros saw an opportunity and a way to get ahead while at the same time help others.

“Sitting in the waiting rooms, I saw things that I knew the physician did not see,” said Marquita Romero. “There was often dirt and dust in cracks and crevices, and I knew those conditions were not helping my daughter get better.”

They saw a need for medical offices to be cleaner and safer. When Ben heard of an opportunity to clean a medical suite, the Romeros embraced this chance to change their financial futures and proved that hard work does pay off. They took this job and turned it into a full-fledged medical janitorial business, Bio-Medical Janitorial.

After building Bio-Medical Janitorial from a one client, two-employee startup to a wildly successful business, the Romeros sought to share their American dream with others through franchising their proprietary cleaning processes.

“We are thrilled to be making almost a quarter of a million dollars a year, which is far more than we ever dreamed possible. We now consider it our duty to provide the opportunity for others who simply need a ‘break’ to provide for their families,” said Marquita Romero.

The Romeros partnered with Franchise Sherpas to build a best-in class franchise system. Franchise Sherpas Inc., is a Colorado-based franchise incubator and development company that partners with owners of successful business concepts to create and operate global franchise systems. The Scrubs Medical Janitorial team created a franchise system built for franchisees to succeed as they had.

With this key partnership in place, Scrubs Medical Janitorial is poised for success and seeks pilot franchisees in Colorado to expand the success of the Fort Collins-based business. The Romeros created a proprietary program that changed their financial situation and are now ecstatic to offer the opportunity to others.

“The best thing in my day is when I get a call from a creditor checking the employment status of one of my employees. My employees thank me for allowing them to get car loans and home loans. With their hard work, we help them accomplish their dreams. I could not be more proud of the business. My wife and I created opportunities for our employees and extending this opportunity to others is more than I ever dreamed,” said Ben Romero, founder of Scrubs Medical Janitorial.

As a hospital-grade cleaning service, Scrubs Medical Janitorial provides a detailed cleaning for doctor’s offices, dentists, out-patient clinics, urgent care centers, veterinary, physical therapists, and other non-hospital medical facilities. By providing hospital-grade cleaning services to medical facilities, Scrubs Medical Janitorial’s standards raise the bar for medical cleanliness by decontaminating and disinfecting.

Pilot franchises in Colorado will receive; financing assistance in start up, an intensive training program in the Scrubs Medical Janitorial systems, side-by-side sales efforts and marketing, as well as continuing support from the corporate office. Franchisees will be awarded a franchise based on a number of factors not the least of which will be their desire for success.

“We want to get this right in order to roll-out a national franchise,” said Marquita Romero. “In order to ensure we have the proper systems in place to help each franchisee get the million dollars of revenues we are targeting, we need the input and participation of a select few, front-range franchisees first.”

Preliminary review of possible franchisees is starting now. Those who are interested in applying for the limited pilot program should visit media.scrubsfranchising.com or call 1-877-254-9568.

Scrubs Medical Janitorial (ScurbsJanitorial.com)
As a hospital-grade cleaning service, Scrubs Medical Janitorial provides detailed cleaning for doctor’s offices, dentists, outpatient clinics, urgent care centers, veterinary, physical therapists, and other medical facilities. Scrubs Medical Janitorial is the only medical janitorial franchise company providing hospital-grade cleaning for medical facilities that meets AORN and CDC standards.

# # #

Weise Communications is an integrated marketing, advertising and public relations agency specializing in business to business, healthcare and the franchise industries. We believe there is no limit to creative and strategic thinking. We identify and implement innovative solutions that improve lead generation, increase client revenue and patient volume.

Weise Communications, Inc.
1245 E. Colfax Avenue, Suite 200
Denver, Colorado 80218
p 303.996.9940 ext. 102
f 303.996.9943

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