Electronic Shelf Label Market: Stellar Growth in Demand on the Back of Improved Price Management || Key Players:

Increasing proliferation of Internet of Things (IoT) coupled with growing digitization in the retail sector continue to influence the growth of the electronic shelf label market. Persistent growth in the retail sector has resulted in a meteoric expansion of retail outlets, particularly supermarkets and hypermarkets across key developed and emerging economies worldwide. Fact.MR foresees that the demand for electronic shelf label is projected to expand at a stellar pace with a CAGR of 21.5% in terms of value throughout the period of forecast, 2018-2026. Sales of electronic shelf label are estimated to cross US$ 1,700 Mn by end of 2026 on the back of surging growth in the retail sector worldwide, says the report.

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Electronic shelf label, a novel technology in the retail industry, offers efficient interoperability as compared to paper labels during dynamic price change. While promotions play a vital role in enhancing sales and brand value, companies need to carry out changes in the prices of commodities and goods at a dynamic pace. With electronic shelf label it becomes convenient to carry out price up gradations at a rapid pace providing seamless control on pricing management. Moreover, electronic shelf label reduces pricing errors in stores.

With increasing competition in the retail sector, it becomes imperative to carry out pricing variations to complement sales of commodities. This has resulted in increasing demand for convenient, less complicated and cost efficient solutions such as electronic shelf label in the merchandise space, consequently fuelling demand for electronic shelf label.

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Sales of electronic shelf labels are largely influenced with enhanced customer satisfaction during store shopping. Errorless pricing coupled with optimization in store workflow has resulted in increased employee and customer satisfaction which has pushed retail stores to adopt these novel devices in a bid to increase customer footfall every day. Moreover, with electronic shelf label and other display solutions, promotional offers are easily communicated to customers, which is influencing their purchasing decision. This aspect has fuelled the demand for electronic shelf label on the back of efficient customer service they deliver, making them a vital sales funnel for retailers worldwide.

Regulations linked with use of electrical and electronic equipment across several regional markets is likely to challenge the growth in adoption of electronic shelf label, says the report. Preliminary complexity associated with their use is the waste management of these devices at the end of their service life. Regulations on import of WEEE (Waste Electrical and Electronic Equipment) owing to presence of hazardous components such as cadmium, lead and mercury, which is expected to hinder the growth of the electronic shelf label market during the forecast period.

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