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Portable Tools Market: E-commerce Offering Greater Visibility and Reach || Key Players: JK Files (India) Limited, Kennametal Inc., Klein Tools, Robert Bosch GmbH, Q.E.P. Co., Inc.
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Portable tools market continues to maintain its momentum on back of strong sales of personal protective equipment and power tools. The US$ 85 billion market is likely to show Goldilocks growth, with market revenues likely to grow by 1.4X between 2018 and 2028. These insights are according to a latest Fact.MR study that tracks the portable tools market in over seven regions and over 50 countries.
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Portable tools sales are significantly impacted by macroeconomic factors, most notably, GDP, urbanization, economic growth, and industry value. According to OECD, world real GDP has shown a consistent surge since 2016, and the ascendancy is likely to be sustained in the long run. According to United Nations Department of Economics and Social Affairs, 68% of world’s population will live in urban areas by 2050, up from 55% currently. The direct co-relation between macroeconomic growth and portable tools sales is likely to augur well for the stakeholders in this market. The steadiness in automotive sales, especially in North America and Asia Pacific, and the long-term positive outlook on the automotive industry is likely to create opportunities for portable tool manufacturers. Growth in automotive sales directly impacts investments in repair and maintenance tools, especially among garage owners.
Sustained demand from metal fabrication industry has traditionally offered support to global portable tools sales; the status quo is unlikely to change over the course of the forecast period. The metal fabrication industry is likely to maintain its y-o-y growth rate of over 2% in the long term. Demand for specialized tools that do not pose challenges in terms of inventory and storage overheads is likely to augur well for the growth of the market.
Availability of portable tools on e-commerce platforms has offered manufacturers new ways of reaching out to their target audience. Doorstep delivery, discounts, and detailed instructions on using portable products are key USPs of e-commerce sellers. The growing DIY ethic is also influencing online sales positively, as a significant percentage of first-timers look for specific information on instructions.
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