Various key players TV Antennas Market with strategies & market footprint

Global TV antennas market was valued approximately at US$ 0.04 Bn in 2017, and is expected to register a CAGR of 4.4%. . The global TV antennas market is segmented on the basis of product type, application, and region/country.

TV antennas are components used to receive free-to-air or over-the-air channels. Antennas typically need to be oriented or aimed to get the best signal from the desired station. These channels are broadcasted by local media companies through transmitters.

TV antennas require a one-time installment cost, and users can view all available local channels free of cost, as opposed to monthly subscription chargeable for services such as satellite and cable TV to view these local channels.

The benefits of using TV antennas are it saves money, ability to receive channels that cable and satellite providers do not provide and ability to receive out-of-market channels, free subscriptions, stronger receptions etc.

TV antennas are gaining popularity among urban population in developed economies, owing to high frequency receivers, cost-effectiveness, and compact size is likely to support growth of the market.Moreover, increasing governmental initiatives favoring digitalization of content in certain developing economies may have negative impact to a certain extent on growth of the TV antennas market.

TV antenna manufacturers are focusing on introducing TV antennas, especially indoor antennas, that support both UHF and VHF functionality, as well as HD content. Digital TV channels have shifted with respect to the traditional analogue channels, due to changing the range with which an antenna must perform, therefore new digital antennas are designed to reflect this shift.

Developments in amplified TV antenna technology is a major factor expected to boost growth of the commercial segment over the forecast period. Amplified antennas are ideal for suburbs and rural areas, where TV signals need to travel over greater distance.

North America market is expected to dominate the global TV antennas market, and is expected to account for largest market revenue share as compared to that of markets in other regions. North America market is also expected to register highest CAGR growth of 4.5% during the forecast period owing to rising prices of cable and satellite subscriptions coupled with increasing cord cutting for cable and satellite TV in the US and Canada.

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Companies are focusing on launching new TV antennas in the market with the objective to gain a competitive edge, which is another factor expected to support growth of market in the region over the forecast period. Prominent manufacturers of TV antennas such as Antop Antennas, Inc.

Among the application segments, the residential segment is expected to account for US$ 28.6 Mn in 2017, and is expected to continue accounting for highest revenue share for the next 10 years.

Prominent players in the global TV antennas market include, Winegard Company, Terk Technologies Corporation, Horman Co., Ltd., KING Connect, LAVA Electronics, Inc.

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