Press release
LENNY & LARRY’S DEBUTS NEW COOKIE FLAVORS AND PACKAGING AT EXPO WEST
Lenny & Larry's
Americans jumped on the contagiously crunchy bandwagon with the debut of Lenny & Larry’s The Complete Crunchy Cookies, so they’ll be pleased to try its newest Toasted Coconut flavor which balances light sweetness and rich, roasted coco-nuttiness. Positively addicting and neatly packaged for bite-sized crunching, these delights will be available in a 4.25-ounce resealable bag delivering 20 grams of protein and 14 grams of fiber and a 1.25oz bag with 6 grams of protein and 4 grams of fiber. In addition, new flavors of The Complete Cookies offer cookie lovers even more options from their favorite brand. Coconut Donut is a take on a donut shop favorite, and Salted Caramel is a delicious chocolate cookie with salted caramel flavored chips. Like all The Complete Cookies, each fresh-baked vegan treat contains no artificial sweeteners or sugar alcohols and is made without GMO ingredients, soy, or dairy to appeal to a wide array of dietary needs.
“Lenny & Larry’s is a brand that thrives off creating fun and inventive new ways for people to get their protein. We are kids at heart who believe that snacks can be indulgent and better-for-you at the same time,” says Lenny & Larry’s CEO Apu Mody, “We are excited for our fans to have a chance to try our latest flavors in their vibrant new packaging.”
Lenny & Larry’s full line of cookies will be available on Lenny & Larry’s website and select specialty and natural stores. The Complete Crunchy Cookies will sell for an SRP of $4.99 for the 4.25 oz. re-sealable bag while the 4 oz. Complete Cookie will retail for an SRP of $2.29.
Natural Products Expo West will take place March 6-9, at the Anaheim Convention Center located at 800 W. Katella Avenue. Lenny & Larry’s invites attendees to stop by Booth #5091 or #N226 to sample their new flavors and meet the team. For more information on the show, please visit www.expowest.com. For more information on Lenny & Larry's and to find a store near you, please visit www.lennylarry.com.
About Lenny & Larry's
Amidst a sea of tasteless and boring protein bars, Lenny & Larry’s was founded in 1993 by two bodybuilders who revolutionized the snacking industry through creating the premier protein-enhanced cookie. The first to re-imagine a dessert as beloved as the cookie, Lenny & Larry’s has developed a cult following among its fans and the brand has continued to lead the pack in sales for 20+ years. Lenny & Larry’s produces a wide array of nutritious snackable sweets, offering consumers a convenient source of plant-based proteins that taste downright delicious. Through creating a range of yummy and exciting flavors, Lenny & Larry’s provides consumers with a complete snacking option that curbs hunger and satisfies taste buds on the go. Lenny & Larry’s takes a real approach to snacking with their fresh-baked The Complete Cookie and The Complete Crunchy Cookies which are made with non-GMO ingredients and free of soy or dairy to accommodate a variety of dietary needs. For more information, visit www.lennylarry.com.
800 West Katella Avenue
Anaheim, CA 92802
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