CELEBRATE THE SPIRIT OF THE MODERN WOMAN WITH LAVASA WOMEN’S DRIVE

Three lucky women will get an exclusive entry to participate in Lavasa Women’s Drive, only through Lavasa Community Facebook Fanpage!

Mumbai, 11 February, 2011: Indian women play multiple roles throughout their lives – a mother, a daughter, a sister, a wife, a homemaker, a career woman, a teacher, a guide, a friend, etc. She is warm, caring, responsible, compassionate and kind, at the same time fun loving, adventurous, vibrant and full of energy. She is the perfect mix of the traditional and the modern, with a sense of independence and determination, exhibiting the spirit of the woman of today!

Lavasa celebrates the spirit of this Modern Woman with Lavasa Women’s Drive (LWD), a car rally, only for women. On 27th Feb 2011, 2011 women from Mumbai and Pune will drive to one destination: Lavasa to celebrate their independence and womanhood, and support the cause of breast cancer.

In its third year, LWD has received an overwhelming response and the registrations to the rally are closed. If you have missed the opportunity to register for LWD, don’t lose hope. Lavasa’s Facebook fan page – Lavasa Community, gives you one last chance to participate! Three lucky women can participate in Lavasa Women’s Drive through Lavasa’s Facebook page: www.facebook.com/LavasaCommunity.

To participate, all they need to do is post an update on Lavasa’s Facebook fan page why they want to participate in Lavasa Women’s Drive, and get it ‘liked’ by their friends. Three women with the maximum likes will join the league of 2011 women for an experience like never before! These three lucky participants will be in their driver’s seats, with their navigators by their side. They can bring along two of their friends and the gang of girls can have loads of fun on the journey!

The who’s who of Bollywood will wish them good luck at the LWD flag off in
Mumbai. The participants can celebrate their success at a star-studded award ceremony in Mumbai on Friday, 4th March 2011.

So ladies, see you at Lavasa Women’s Drive :)

About Lavasa Women’s Drive (LWD):
LWD is ecstatic to be part of your lives as it celebrates Women’s Day for the 3rd consecutive year together. Over the years, we have not only broken the myth about women and driving, but also reinforced our passion for various causes we support including the cause of Cancer Prevention through Early Detection.

Women from varied walks of life will come together and celebrate the spirit of Modern Woman on Sunday, 27th February, 2011 to showcase the true drive in them. Instrumental in spreading cancer awareness, Lavasa Women’s Drive welcomes you all.

About Lavasa:
Lavasa is a hill city being developed by Lavasa Corporation Limited where people can live, work, learn and play in harmony with nature. Based on the principles of New Urbanism, it is being developed over 9,460 acres of land, 3 hours' drive from Mumbai and an hours’ drive from Pune. Lavasa will host a complement of industry leaders in hospitality, tourism, education and healthcare. The hill city provides multiple options for housing like rental housing, apartments and villas. It will thus enable people to live life in full.

For more information, please click any of the following

For Rules & Regulations, visit Lavasa Women’s Drive Website: www.lavasawomensdrive.com

For an exclusive entry in the LWD, join the gang on Facebook:
http://www.facebook.com/lavasacommunity

Stay updated on latest happenings, our Twitter Handle: http://twitter.com/LavasaCommunity

For more information on Lavasa city, visit: www.lavasa.com

Windchimes is a social media agency that is redefining conventional marketing from one way brand speak to conversing and building a dialogue with consumer.

The agency is based out of Mumbai, India with a branch in Gurgaon. It guides companies to reach out to its consumers by using several online platforms like blogs, networking sites, discussion forums, video sharing sites etc. It engages online users through the process of participation and gets the brand into their consideration set.

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This release was published on openPR.