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Outdoor Media Centre launches the Outdoor Hall of Fame

02-10-2011 12:55 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Outdoor Media Centre

Hello Boys

Hello Boys

The Outdoor Hall of Fame has been launched today by the Outdoor Media Centre in association with Campaign magazine to find the best outdoor ads of the past five decades.

Launched to celebrate creativity in the outdoor industry, three hundred iconic ads have been shortlisted by a selected industry panel including Daren Rubins, chief executive at PHD and ISBA director of media and advertising Bob Wootton. The industry can see the shortlist and vote for their favourite at www.outdoorhalloffame.co.uk.

Creative has been chosen from each of the five decades from the 60s onwards. Shortlisted ads include Nike’s ad featuring Wayne Rooney painted in the St George’s flag, ‘Hello Boys’ from Wonderbra and Landrover’s Hippo ad.

The final gallery will be unveiled in three weeks in Campaign and at www.outdoorhalloffame.co.uk.

Mike Baker, CEO of the Outdoor Media Centre said: “Outdoor advertising is an important channel for brands and it’s time for the industry to recognise and celebrate the creativity and impact of the medium. I look forward to finding out the results of the industry’s finest.”

About the Outdoor Media Centre:

Formerly the Outdoor Advertising Association, the Outdoor Media Centre is the trade body for outdoor media owners. This website is a resource centre for advertisers and their agencies who may be considering outdoor media campaigns. We are here to provide media planners with data, argument, audiovisual support and proof that the outdoor medium is effective.

Outdoor Media Centre
Summit House
27 Sale Place
London

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