Press release
Future of Digital Intelligence Platform Market 2019, By Key Players- Evergage, IBM, Cxense, Mixpanel, Google, Adobe Systems, Optimizely, Localytics, SAS Institute, New Relic, Webtrekk, Ensighten, Tealium and Kissmetrics.
Digital Intelligence Platform
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Organizations need to understand customer interactions and product/feature usage to create the best website or mobile user experience. While traditional web analytics solutions focus on marketing analytics (user acquisition, spend optimization) or on traffic (visits, page views), digital intelligence solutions go beyond marketing analytics and provide an end-to-end view of customer interactions across various digital channels, including web, mobile, social and offline.
On the basis of component, the data management segment is expected to witness the highest growth during the forecast period rising need to extract real time customer data to make informed decisions on a digital platform. As data management tools are responsible for collecting, storing, standardizing, modeling, and managing digital data of customers in an enterprise.
By region, North America is estimated to account for the largest share of the market owing to technological advancements and rising adoption of mobile devices across different sectors verticals in this region.
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Some of the key players in the Digital Intelligence Platform market include:
• Evergage
• IBM
• Cxense
• Mixpanel
• Adobe Systems
• Optimizely
• Localytics
• SAS Institute
• New Relic
• Webtrekk
• Ensighten
• Tealium
• Kissmetrics.
Touch points Covered:
• Company Website
• Social Media
• Web
• Kiosks & Pos
• Mobile
• Other Touch Points
Components Covered:
• Analytics
• Engagement Optimization
• Data Management
End Users Covered:
• Telecommunication & IT
• Media & Entertainment
• Healthcare
• BFSI
• Public Sector
• Retail & E-Commerce
• Travel & Hospitality
• Other End Users
Regions Covered:
North America
US
Canada
Mexico
Europe
Germany
UK
Italy
France
Spain
Rest of Europe
Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
South America
Argentina
Brazil
Chile
Rest of South America
Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
Some Point from Table of Content:
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Futuristic Market Scenario
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