GT5 GreenCell Technologies Expands Marketing Operations; Set to Increase North American Marketshare

January 31, 2011 (Aurora) — GreenCell Technologies Inc. (Frankfurt Open Market: GT5) proudly announced today that Ken Mair, a sales and marketing industry leader, has been named senior marketing manager at the Aurora-based producer of hydrogen injection fuel systems, HydroCell™ and HydroCell Max™. Mair, who will be based in GreenCell’s head office effective immediately, joins the company after serving in a similar role for numerous businesses targeting trucking firms.
Mair will oversee requisite marketing, positioning and communication strategies and work together with GreenCell CEO K. Allen Etherington, and executives at Hy-Drive Technologies Inc. (TSX Venture Exchange: HGS) as well.
“We are extremely pleased that Ken Mair is bringing his three decades of phenomenal experience to GreenCell and to our new clients,” says GreenCell CEO K. Allen Etherington. “Ken has previously served as a senior officer for two global companies, experience that is very important as GreenCell grows its sales force across North America and to increase our marketshare. GreenCell is very excited that Ken has agreed to join our expanding team.”
Mair spent ten years with Data General Corporation (a Fortune 500 company) where he held several senior sales and marketing management positions with responsibility for growing the business through direct and indirect channels. In his ten years at Data General, Mair helped the subsidiary grow to over $100 million dollars in revenue and 200 employees, as the top performing subsidiary in Data General’s global operations.
Prior to launching Investment Ready Partners and 180 Degrees Consultants, and subsequent to Data General, Mair spent two years as Vice President Sales for a San Francisco-based technology company responsible for global sales operations. In this role he designed and executed a reseller plan for the company targeting distributors in North America, Europe, Australia and the Far East. Mair began his career in the construction, software application and distribution businesses. These experiences give Mair a broad business knowledge that he uses to guide clients across a wide spectrum of industries.
GreenCell Technologies Inc. is a Canadian company dedicated to designing and bringing to market technology-based products for the transportation and energy industries.

GT5 GreenCell Technologies Inc is a Canadian company dedicated to designing and bringing to market, technology-based products in the alternative energy market. The current product is called the HydroCell, an on-board on-demand hydrogen generator engineered specifically for Diesel Transport Trucks.

email address: sales@greencelltel.com
http://www.greencelltek.com
7-21 Industry Street
Aurora, Ontario

This release was published on openPR.