Press release
Global 2D Bar Code Marketing Market Opportunity Assessment to Reveal Lucrative Growth Prospects for Players
2D bar code also known as QR (Quick Response) codes are small squares which contains ample amount of data in it, which is accessible by scanning applications in the smart phone. It is capable of storing data vertically as well as horizontally as compared to 1D bar codes. 2D bar codes is used across various industries from manufacturing, logistics, transportation to healthcare, the 2D bar codes are capable of storing data’s such as product information, locations, videos and more. With the penetration of smartphones globally and digital marketing doing the rounds, 2D barcodes are widely being used in marketing and advertising as it enables the consumers to view the products information or any sort of other information that the product manufactures wants to convey by just scanning the bar code using smart phone applications. The 2D barcodes can be scanned using optical scanner; it does not require laser scanners to access the data. As this concept is new to the market and considering the digital marketing wave across geographies, the market for 2D bar code Generator will register a promising CAGR over the forecast period.
Global 2D Bar Code Generator Market: Drivers & Restraints
The increasing population of tech-savvy people primarily drives the global 2D bar code Generator market across the globe along with the compatibility of smartphones for scanning the 2D barcodes and the awareness among the people about the product legitimacy. Thus, the adoption of smartphones also attributes to the growth of 2D barcode Generator market. The data storage perquisites of 2D bar codes and the ability of scanning vertically and horizontally as compared to that of 1D barcodes can be considered as one of the factor driving the market for 2D bar code Generator. However, the investments associated with the 2D bar codes and the low awareness about the QR codes among certain age group might pose as a restrain to the 2D bar code Generator market. The integration of 2D bar code Generator in the digital marketing is the most recent trend in the global 2D bar code Generator market.
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Global 2D Bar Code Generator Market: Segmentation
Based on type of data source, the global 2D bar code Generator market can be divided into:
Text
Hyperlink
Number
Others
Based on code types, the global 2D bar code Generator market can be divided into:
2D Stack
2D Matrix
QR Code
Data Matrix
Others
Others
Based on applications, the global 2D bar code Generator market can be divided into:
Product Tagging
Mobile Ticketing
Mobile Coupons
Smart Posters
Others
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