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Clariant gives magic touch to trend-addressing innovations at ECS 2011

02-02-2011 08:49 AM CET | Health & Medicine

Press release from: Clariant International Ltd

/ PR Agency: EMG
Booth 7-422
European Coatings Show 2011
March 29-31, 2011
Nurnberg, Germany

Muttenz, February 1, 2011 - Clariant will inspire European Coatings Show 2011 visitors with the benefits of its full spectrum of new and cutting-edge colorants and additives innovations under the motto: “Easy to Handle, Magic to See”.

Designed to address manufacturers’ demands for more processing convenience, and end-products with a focus on safety and ecology, Clariant’s pigments, additives, and wetting and dispersing agents are at the forefront of delivering sophisticated and eco-efficient solutions for high performance.

From new product launches to latest developments and trusted innovations, highlights at Booth 7-422 will include:

Adding the WOW factor with additives:

Easy to process with less environmental impact that deliver a wide range of consumer benefits, and provide outstanding visual and touch-related effects.
• New Ceridust® wax range based on Clariant’s Metallocene Technology platform for powder coatings that increases anti-slip, improves sealant adhesion, and reduces pinholes.
• New PTFE-free structuring / texturizing agent for powder coatings with a matt surface and no-fingerprint effect.
• New Clariant polymer for the use in water-based and solvent-based coatings with unmatched matting effect.
• Well-established Exolit® non halogenated flame retardants and Hostavin® light stabilizers that protect products and have a more favorable environmental profile.

New pigment ranges to ease the way to perfect colors:

New possibilities provide simplified production together with optimum color dispersion for industrial and decorative coatings.

• The Easily Dispersible (ED) organic pigment ranges were recently expanded to cover waterborne and solvent-based decorative and industrial paints. With this the costly bead mill process can be removed from the paint production process which increases the efficiency regarding output, costs and maintenance.
• Brown right from the start - Hostaperm® Brown HFR 01- the perfect way to create brilliant brown effect shades for automotive coatings. With this pigment Clariant provides the optimum choice to reinforce and go beyond the actual color trend for brown automotive shades.

Optimizing performance and protection:

Performance-boosting paint and coating wetting and dispersing agents that take production economics and environmental impact into account across a broad range of end applications.

• New biodegradable Dispersogen® ECS for high dispersion power, high tint strengths and good compatibility for waterborne and solvent borne coatings.
• Genapol® ED3060 organic pigment-based wetting and color enhancer for waterborne paints, suitable for use at low concentrations.
• JMac innovative silver technology: highly-effective versatile biocide for use as In-Can preservative or additive for hygienic paints.

“Clariant’s latest innovations really do make it possible for the paint and coatings industry to reduce production line complexity and, in doing so, achieve a more efficient business,” comments Gerd Koenig, Head of the Coatings business at Clariant.

Danilo Seabra, Marketing Manager EMEA, Industrial and Consumer Specialties at Clariant adds: “Whether looking to gain stronger, more uniform color, responding to new aesthetic trends, or supporting product protection against fire or bacteria, we are looking forward to demonstrating to ECS 2011 visitors how we can help to make their aspirations a cost-effective and more environmentally-friendly reality.”

For more information visit Clariant at Booth 7-422 at the European Coatings Show 2011.

Clariant – Exactly your chemistry
Clariant is a global leader in the field of specialty chemicals. Strong business relationships, commitment to outstanding service and wide-ranging application know-how make Clariant a preferred partner for its customers.
Clariant, which is represented on five continents with over 100 group companies, employs around 17,000 people. Headquartered in Muttenz near Basel, Switzerland, it generated sales of CHF 6.6 billion in 2009. Clariant is organized into ten Business Units: Additives; Detergents & Intermediates; Emulsions; Industrial & Consumer Specialties; Leather Services; Masterbatches; Oil & Mining Services; Paper Specialties; Pigments; and Textile Chemicals.
Clariant is committed to sustainable growth, which is derived from its own innovative strength. Clariant’s world-class products and services play a key role in its customers’ manufacturing processes and add value to their end products. The company’s success is based on the know-how of its people and their ability to identify new customer needs at an early stage and to work together with customers to develop innovative, efficient solutions.

www.clariant.com

Ceridust, Exolit, Hostavin, Hostaperm, Dispersogen and Genapol are registered trademarks of Clariant.

EMG
Paulien Boumans
Lelyweg 6
4612 PS
Bergen op Zoom
The Netherlands
+31 164 317 015
pboumans@emg-pr.com

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