Press release
Global Mobile Crm Market to Witness Heightened Growth During the Period 2017-2025
Mobile CRM is a new platform in customer relationship management as the mobile which consumer use is updated continuously due to technological advancement. It is a wireless-enabled CRM which results in increased productivity, faster response time, and an increase in sales and efficiency. The mobile channel creates a direct connection with customers which provides high responsiveness and quality service to customers.
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Mobile CRM Market: Market Dynamics
Increase in business functions enhanced by mobile devices, continuous access to critical information in real time, development of high speed wireless and networking connectivity, growth in usage of mobile devices, better return on investment, cost effective, vertical market focus are the drivers which positively impact the mobile CRM market
Complicated integration of mobile with CRM, poor user acceptance, issues related to deployment and security of corporate data are the challenges of mobile CRM market
Integration of mobile, web and CRM which aids in increasing sales revenue in the organization, mobility that contributes to getting information anytime, anywhere and mobile device engagement are the opportunities for mobile CRM market.
Mobile CRM which includes customer-facing feature and customer support, use of wearables and internet of things (IoT) in mobile CRM are the latest trends in mobile CRM market.
Mobile CRM Market: Market Segmentation
Segmentation Overview
Mobile CRM market is segmented by enterprise size, deployment type, end use, and region. By deployment, Mobile CRM can be segmented into on-premise and cloud. Based on verticals, it can be segmented into healthcare, BFSI, travel & hospitality, media and entertainment, retail and consumer goods, information technology and consulting & professional services. By enterprise, it can be segmented into small, medium and large enterprise.
Based on deployment
On-premise
Cloud
Based on enterprise
Small enterprise
Medium enterprise
Large enterprise
Based on verticals
Healthcare
BFSI
Travel & Hospitality
Media & Entertainment
Retail & Consumer goods
Information technology
Services
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Mobile CRM Market: Competition Landscape
Few prominent players in mobile CRM market include Salesforce.com, Zoho Corporation, Microsoft Corporation, Oracle Corporation, Sybase, Inc., Kony Solutions, resco.net, Software AG and Repsly, Inc.etc.
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