Cutting Boards Market 2019 Analysis By Top Key Manufacturers: John Boos, Epicurean, Joseph Joseph, Edward Wohl, San Jamar, Suncha, Sage
The Cutting Boards industry concentration is low; there are more than ten thousand manufacturers in the world, and high-end products mainly from North America, Western European and Japan.
The Cutting Boards industry is distributed by raw materials, many global famous manufactures in U.S. and E.U. make the woody cutting boards, while Chinese adopt bamboo widely, such as Suncha and Fujian Huayun. Japan as the advanced industrial country with a long story of cooking culture, the two famous cutting board companies both mainly adopt composite materials. Since the characters of cutting board industry, companies always manufacture located.
The key consumption markets locate at developing countries, because of the higher replacement rate of cheaper cutting boards. While food industry, supermarkets and restaurants, etc. become increasing consumption fields. China takes the market share of 34.33%, followed by U.S.A. with 24.84%. Europe and Japan’s consumption market occupies 21.86%.
In the international market, the marketing channels characteristic differ from company to company. The international companies prefer combination of stationed in physical stores and electricity sales, or some kitchen ware brands set direct-sale store and present their cutting boards.
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Companies in developing countries such as China and India, in contrast, put more effort on direct selling business covering located market, and it is a common phenomenon in this industry. As they do not have that much international brand influence, their product quality is not good enough comparing with leading companies, however, they have price advantage. They like to expand their market share in developing countries and low-end international market.
The market is influenced by the price, while the cutting boards are necessities of life. People considers the low price referring to low quality and high replacement rate, hence some more expensive cutting boards are quite popular. Although China domestic companies have price advantage since the poor manufacture processing, cheap raw material and less diversity of products, the duration is much shorter than high quality goods.
The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.
Looking to the future years, the stable and a little bit slow downward price trend in recent years will maintain. As competition intensifies, prices gap between different brands in similar class will go narrowing. Similarly, there will be fluctuation in gross margin.
The global Cutting Boards market is valued at 9580 million US$ in 2018 is expected to reach 11500 million US$ by the end of 2025, growing at a CAGR of 2.3% during 2019-2025.
The following manufacturers are covered:
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Segment by Regions
Segment by Type
Other (glass, steel, marble material etc.)
Segment by Application
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