Alternative Payment Solution: POLi Market 2019 Key Top Companies Analysis by SecurePay Holdings, Australia Post, Merco Limited, BPAY, PayPal, Facebook

POLi is an online payment solution offered by POLi Payments. Launched in 2006, it is currently available in Australia and New Zealand. The solution offers online banking-based payment services and is used to make payments to online retailers, utility service providers, airline operators, and government agencies.

The solution allows users to pay for online purchases directly from their bank account without the need for a payment card. Merchants receive instant payment acknowledgment, allowing them to immediately supply goods or services to customers.

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Key Major Companies Mentioned:
POLi
SecurePay Holdings
Australia Post
Merco Limited
BPAY
PayPal
Facebook

POLi is currently supported by 21 banks and financial institutions in Australia and New Zealand. Customers do not have to register separately to use the service. In addition to online purchases, POLi users can carry out utility bill payments and P2P payments. It offers a P2P app embedded within Facebook, allowing users to send and receive money to and from their Facebook friends.

In 2014, POLi Payments was acquired by SecurePay Holdings, a fully owned subsidiary of Australia Post. However, it continues to operate as an independent business.

Merco Limited is responsible for sales, marketing, and other support services for POLi in New Zealand. The New Zealand Transport Agency was the first merchant to offer POLi payments to its customers.

The report provides information and insights into alternative payment solution POLi including - 
- Detailed insight into its business
- Comprehensive coverage of its products and services
- Comparative assessment with key alternative payment solutions
- Information on its performance, including its revenue model
- The company's important events and milestones.

Scope

- In 2006, POLi was launched in Australia, followed by New New Zealand in 2007.
- POLi offers online banking-based direct payments for online purchases.
- In December 2014, POLi acquired by SecurePay Holdings, a fully owned subsidiary of Australia Post.
- In December 2018, partnered with Alternative Airlines, enabling travelers in Australia and New Zealand to buy flight tickets using POLi as of 2019.

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Reasons to buy

- Gain insights into POLi's business operations and key events.
- Gain insights into its product portfolio and revenue model.
- Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.

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