02-20-2019 11:20 AM CET - Advertising, Media Consulting, Marketing Research

Global Digital Intelligence Platform Market Is Optimizing Customer Experience & Engagement Within The Framework In Coming Year

Press release from: Digital Intelligence Platform Market

The Report Digital Intelligence Platform Market: Global Industry Analysis and Opportunity Assessment 2018-2028 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz

Digital Intelligence Platform Market: Overview

The era of digital transformation is evolving rapidly and businesses are focusing on transforming their traditional business models into digital platforms by using advanced analytics and performance management tools. This digital transformation is also having a huge impact on marketing and customer experience across various end-use industries, such as banking, entertainment, telecom and others. A huge amount of data is generated on a daily basis, which it makes it difficult for organizations to gain reliable customer insights from the huge data silos. So, to increase customer engagement across channels and gain reliable insights, businesses are adopting digital intelligence platform that offer end-to-end insight of customer interactions across touchpoints to measure the performance of marketing campaigns across websites, apps and other platforms. The digital intelligence platform uses big data with an objective to evaluate customer behavioral patterns and aims to offer personalized services to enhance customer interaction.

Many organizations adopt digital intelligence platforms, mainly for optimizing customer experience & engagement within the framework of their marketing cloud platform. Digital intelligence platforms help organizations to offer personalized services to customers across digital touch points. Digital intelligence platforms also provide advanced analytics solutions that can be integrated with a mobile engagement platform to help businesses optimize mobile applications and messaging and measure the impact of a marketing campaign. These digital intelligence platforms also combine insights and predictive analytics in order to offer scalability and speed for data processing for customer analytics and optimization.

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Digital Intelligence Platform Market: Dynamics

Increase in the number of mobile devices, emergence of cloud-based technologies and rise in usage of e-commerce and other online platforms are the primary factors propelling the growth of the digital intelligence platform market. Also, advancements in customer tracking technologies through integration with analytics helps businesses generate key business insights. This is one of the significant factors boosting the growth of the digital intelligence platform market.

However, complexity of data integration and lack of a skilled workforce are some of the restraining factors that might hamper the growth of digital intelligence platform market.

Global Digital Intelligence Platform Market: Segmentation

Segmentation Overview

The digital intelligence platform market can be segmented on the basis of component, enterprise type, touch point, end use industry and region. On the basis of component, the digital intelligence platform market can be segmented into data management, analytics, performance monitoring tools and engagement optimization. On the basis of enterprise type, the digital intelligence platform market can be segmented into small enterprises and medium & large enterprises. On the basis of touch point, the digital intelligence platform market can be segmented into company websites, E-mail, mobile and other touch points. On the basis of end use industry, the digital intelligence platform market can be segmented into BFSI, retail, IT & telecommunications, healthcare, media & entertainment and others.

By Component

Data Management
Performance monitoring tools
Engagement Optimization
By Enterprise Type

Small Enterprises
Medium & Large Enterprises
By Touch Point

Company Website
Other Touch Points
By End use Industry

IT & Telecommunications
Media & Entertainment
Global Digital Intelligence Platform Market: Competition Landscape

Examples of some of the key players operating in the global digital intelligence platform market are MindSEO, Cxense, Adobe Systems, New Relic, IBM Corporation, Evergage, Bertin IT, SAS Institute Inc., Google, Inc., Localytics, Mixpanel, Webtrekk GmbH and Optimizely, etc.

Digital Intelligence Platform Market: Regional Outlook

North America is expected to dominate the digital intelligence platform market and will be followed by the Asia Pacific and Western Europe. The primary growth factors in North America are presence of a large number of established players, such as Adobe Systems, IBM Corporation, Inc., New Relic (U.S.) and Localytics (U.S.). Also, organizations in various parts of the Asia Pacific region are implementing digital intelligence platforms to streamline business process and increase customer engagement. Rise in the usage of smartphones and growing internet penetration are some of the other key factors contributing to the growth of digital intelligence platform market globally. Latin America and MEA are expected to see significant growth in the digital intelligence platform market during the forecast period.

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In September 2017, New Relic, a California-based software analytics company enhanced its digital intelligence platform by integrating distributed tracing features that enable customers to troubleshoot their distributed and multi-tier application architectures based on various deployments.

The report covers exhaustive analysis on:

Global Digital Intelligence Platform Market Segments
Global Digital Intelligence Platform Market Dynamics
Historical Actual Market Size, 2013-2017
Global Digital Intelligence Platform Market Size & Forecast 2017 to 2028
Supply & Demand Value Chain for Digital Intelligence Platform Market
Global Digital Intelligence Platform Market Current Trends/Issues/Challenges
Competition & Companies involved in Digital Intelligence Platform Market
Digital Intelligence Platform Technology
Value Chain of Digital Intelligence Platform
Global Digital Intelligence Platform Market Drivers and Restraints
Regional analysis of Global Digital Intelligence Platform Market includes

North America Digital Intelligence Platform Market
S. & Canada
Latin America Digital Intelligence Platform Market
Brazil, Argentina & Others
Eastern Europe Digital Intelligence Platform Market
Rest of Eastern Europe
Western Europe Digital Intelligence Platform Market
Rest of Western Europe
Asia Pacific Digital Intelligence Platform Market
Australia and New Zealand (ANZ)
Greater China
Rest of Asia Pacific
Japan Digital Intelligence Platform Market
Middle East and Africa Digital Intelligence Platform Market
GCC Countries
Other Middle East
North Africa
South Africa
Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

Detailed overview of parent market
Changing market dynamics of the industry
In-depth market segmentation
Historical, current and projected market size in terms of volume and value
Recent industry trends and developments
Competitive landscape
Strategies of key players and product offerings
Potential and niche segments/regions exhibiting promising growth
A neutral perspective towards market performance
Must-have information for market players to sustain and enhance their market footprint
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The main aim of the report is to:

Enable key stakeholder’s in the market bet right on it
Understand the opportunities and pitfalls awaiting them
Assess the overall growth scope in the near term
Strategize effectively with respect to production and distribution
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