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Global Digital Marketing Software Market to 2023 (CAGR of 16.6% Expected) Prominent Players Profiled Ingenico Group, Verifone Systems Inc., Inside Secure

02-19-2019 07:01 PM CET | IT, New Media & Software

Press release from: Allied Market Research

Global Digital Marketing Software Market to 2023 (CAGR of 16.6%

Interaction systems and data & analytics systems segments jointly accounted for about 74.8% of the global digital market in 2016, with the former constituting around 40.3% share. The global digital marketing software market was valued at $26,610 million in 2016 and is projected to reach at $77,056 million by 2023, growing at a CAGR of 16.6% from 2017 to 2023. In 2016, the interaction systems accounted for the highest revenue share in the digital marketing software market.

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The rise of the digital marketing budget and the boom in social media & advertising drive the growth of the market. However, factors such as increased complexities and lack of skilled personnel hamper the digital marketing software market growth to a certain extent.

North America dominated the global market in 2016 and is expected to remain dominant during the forecast period, owing to the increase in demand for digital marketing software from the media & entertainment industry. Furthermore, Asia-Pacific is expected to grow at the highest CAGR during the forecast period.

The global digital marketing software market was led by the interaction systems segment in 2016, and the segment is projected to maintain its dominance during the forecast period. However, the management & administration-oriented apps segment is expected to witness the highest growth, owing to the growth in email marketing and the emergence of innovative management specific apps.

The on-premise deployment model generated the highest revenue in 2016. Further, cloud deployments are anticipated to witness the fastest growth rate during the forecast period.

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In 2016, the global market was dominated by the media & entertainment industry and is expected to continue this trend during the forecast period. However, the other segment is expected to witness the highest growth, owing to an increase in awareness in the healthcare industry.

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Allied Market Research (AMR) is a full-service market research and business consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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