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TIME-STARVED SKIERS GAIN HOURS ON THE PISTE launches new web guide for savvy ski weekenders-

01-26-2011 12:37 PM CET | Tourism, Cars, Traffic

Press release from: PrivateFly

With the popularity of short ski breaks ever-increasing, winter sports enthusiasts are looking for ways of maximising time on the slopes, rather than spending a day of their break travelling. As it launches a new online guide to European ski resorts, private jet booking platform has seen a seasonal surge in ski weekenders looking to travel by private jet or helicopter transfer.

Adam Twidell, CEO and co-founder of, comments: “Our online flight search data is showing a clear trend from leisure ski travellers: Instead of taking a whole week off work to head to the slopes, more and more people are looking to take three- or four-day breaks over a long weekend.

“As a result, minimising journey time is a key priority for many – and with a private jet charter, the door-to-slope time from London to St Moritz can be just over two hours, rather than over seven hours using scheduled airlines*. That’s a saving of over ten travelling hours on a return journey, which skiers can spend on the slopes instead. Using smaller private jet airports in the heart of ski areas can significantly cut both the resort transfer time – as well as the wasted hours spent at the airport. What’s more, you can set your own schedule and arrange a late evening flight home to make the most of the final day on the slopes.”

The new web guide covers ten top European ski resorts and includes a rundown of facilities, runs and lifts, in addition to key transport information such as closest airports, flight times and driving distances. Each resort page includes example pricing for private jet flights and helicopter transfers, as well as images of recommended aircraft.

Twidell continues: “The launch of our new ski resort guide is in response to increased demand from short-break skiers for private jet and helicopter travel. Of course the VIP luxury adds considerably to the enjoyment of a holiday, but it is the compelling time-saving benefits that attract many customers – many of whom would not normally consider private jet travel.”
Notes to editors:

PrivateFly’s guide to European ski resorts:
Scheduled airline:
Route: London – Zurich
Check-in: 2 hrs
Flight time: 1 hr 40 mins
Baggage claim/arrival airport waiting time: 30 mins
Ground transfer to resort: 3 hrs
Total journey time each way: 7 hrs 10 mins

Private jet:
Route: London – Samedan St Moritz
Check-in: 15 mins (can be as little as 5 mins)
Flight time: 1 hr 35 mins
Baggage claim/arrival airport waiting time: N/A
Ground transfer to resort: 10 mins
Total journey time each way: 2 hrs

TIME SAVING BY PRIVATE JET: 10 hrs 20 mins return (5 hrs 10 mins each way)

Scheduled airline:
Route: London – Geneva
Check-in: 2 hrs
Flight time: 1 hr 40 mins
Baggage claim/arrival airport waiting time: 30 mins
Ground transfer to resort: 2 hrs 30 mins
Total journey time each way: 6 hrs 40 mins

Private jet:
Route: London – Sion
Check-in: 15 mins (can be as little as 5 mins)
Flight time: 1 hr 35 mins
Baggage claim/arrival airport waiting time: N/A
Ground transfer to resort: 50 mins (20 mins by helicopter)
Total journey time each way: 2 hrs 40 mins (2 hrs 10 mins with helicopter transfer)

TIME SAVING BY PRIVATE JET: 8-9 hrs return (4 hrs each way - or 4 hrs 30 mins each way with helicopter transfer)

About PrivateFly:

PrivateFly is an online booking network that makes it quicker, easier and more cost effective to arrange private jet charter.

With over 2700 operators registered worldwide, PrivateFly is the only online aggregator for private jet charter in Europe.

PrivateFly combines online efficiency and transparency with offline expertise to offer a full-service VIP charter service to direct customers and partners. The bespoke software has been created in-house specifically to meet the needs of charter customers and operators.

In February 2010 PrivateFly launched the world’s first iPhone application to provide instant private jet pricing on a mobile phone.

PrivateFly was recently announced as one of the Smarta 100 companies 2010, by a judging panel including Dragon’s Den’s Deborah Meaden and other leading entrepreneurs, such as Bebo founder Michael Birch. The company also won the innovation category of the Best Business Awards in February 2010.

Founded in 2007, PrivateFly is based in St Albans, Hertfordshire and in 2010 secured first round investment funding to expand the business within the UK and selected international markets.

For further information, interviews or imagery, please contact:

Katrina Suppiah
Publicité Ltd
T: 020 8543 6582/M: 07809 028711

Censeo House,
6 St Peters St,
St Albans,
AL1 3LF, UK.

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