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Branded promotional gifts adopted by Heineken

01-25-2011 04:26 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: 4imprint UK

Globally renowned Dutch beer Heineken is marketed on its simplicity. One of the groups key slogans is "It's all about the beer". But it seems that in the days of digital guerrilla marketing and multi-faceted, personalised promotions, being all about the beer isn't quite enough.

Heineken is hoping to win over many of Facebook's millions of users with a new campaign which will give Heineken fans the chance to purchase promotional gifts and branded goods.

Not only that, but Heineken is letting its Facebook fans – one million in all – decide what promotional gifts the company will sell.

Speaking to Marketing Magazine, Floris Cobelens, manager of global digital media at the international brewer, asked: "Why not give them the chance to decide what they want to buy?"

At 4imprint, we think that Heineken are onto a winner. They are using promotional gifts in conjunction with the biggest internet phenomenon since the advent of email to get branded promotional gifts into people's homes.

About 4imprint
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, water bottles, Post-it Notes, diaries & calendars, and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the goods are note despatched on time they’ll be free! For additional information, log on to www.4imprint.co.uk

4imprint UK
Broadway
Trafford Wharf Road
Manchester
M17 1DD

Cheryl Jackson-Leafield,
Marketing Manager UK and Ireland
+44 (0)161 786 0304

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