openPR Logo
Press release

Branded promotional gifts adopted by Heineken

01-25-2011 04:26 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: 4imprint UK

Globally renowned Dutch beer Heineken is marketed on its simplicity. One of the groups key slogans is "It's all about the beer". But it seems that in the days of digital guerrilla marketing and multi-faceted, personalised promotions, being all about the beer isn't quite enough.

Heineken is hoping to win over many of Facebook's millions of users with a new campaign which will give Heineken fans the chance to purchase promotional gifts and branded goods.

Not only that, but Heineken is letting its Facebook fans – one million in all – decide what promotional gifts the company will sell.

Speaking to Marketing Magazine, Floris Cobelens, manager of global digital media at the international brewer, asked: "Why not give them the chance to decide what they want to buy?"

At 4imprint, we think that Heineken are onto a winner. They are using promotional gifts in conjunction with the biggest internet phenomenon since the advent of email to get branded promotional gifts into people's homes.

About 4imprint
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, water bottles, Post-it Notes, diaries & calendars, and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the goods are note despatched on time they’ll be free! For additional information, log on to

4imprint UK
Trafford Wharf Road
M17 1DD

Cheryl Jackson-Leafield,
Marketing Manager UK and Ireland
+44 (0)161 786 0304

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Branded promotional gifts adopted by Heineken here

News-ID: 159852 • Views: 1614

More Releases from 4imprint UK

Managing Millennials : Blue Paper available now from 4imprint
(MANCHESTER, UK) - ‘Managing Across the Generations – Millennials’ is the latest Blue Paper from 4imprint, the promotional products distributor. Free to download online, the Blue Paper talks about the changes that have taken place in the way firms recruit the Generation Y workforce. With top employers like Google, Accenture, Tesco and IBM using online recruitment methods which include Twitter, YouTube, Facebook and LinkedIn they are clearly demonstrating that they understand
Managing Time – Free Blue Paper from 4imprint
(MANCHESTER, UK) - Focusing on priorities, balancing what we ‘must’ do with what we ‘want’ to do and refusing to let your ‘to-do list’ be high-jacked by others, are just three of the ways that we can all learn to manage time according to the latest Blue Paper from 4imprint. The Managing Time Blue Paper takes a comprehensive look at how to regain control by setting goals, prioritising actions and
300 Bags Full with 4imprint-UK’s Helping Hand Programme
Over the course of the last few months 4imprint’s Helping Hand programme has seen the company give away 100 printed cotton bags to each of three charities, all aimed at helping people to achieve their full potential. PRIME is the only charity in the UK aimed at helping older people to set up their own business as a way of getting back to work. Established by Prince Charles as a
Investors in People Accreditation for 4imprint
4imprint Direct Limited, which serves customers in the UK and Ireland as part of the Direct Marketing Division of 4imprint Group plc, has been awarded Investors in People (IIP) accreditation. Robin McCrink, General Manager, reports that accreditation comes just a few months after embarking on the assessment process. “Our focus has always been on creating a culture where people know that they are valued because they are absolutely fundamental

All 5 Releases

More Releases for Heineken

Global Beer Market 2019- SABMiller, Heineken, Carlsberg Group, AB InBev
The Beer market report in the globe is expected to fulfill the demands and provides quality research statistics needed by emerging companies, research professionals, and service providers until 2024. The global Beer market is anticipated to show a double-digit growth rate during the forecast period of 2019-2024. Increasing demands for the Beer is expected to drive the market in the next five years of forecast era. Combining the data integration
Beer Market Is Booming Worldwide | Budweiser, Heineken, Brahma, Hardin
HTF MI recently introduced Global Beer Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence and some of the key players from the complete study are TsingTao, INDIO, Heineken, Coors Light, Brahma, Hardin, Yanjing, Skol, Budweiser, Bud Light,
Sorghum Beer Market Is Booming Worldwide | Heineken, Diageo, Nile Breweries
A new business intelligence report released by HTF MI with title "Sorghum Beer - Global Market Research and Forecast, 2015-2025" has abilities to raise as the most significant market worldwide as it has remained playing a remarkable role in establishing progressive impacts on the universal economy. The Sorghum Beer - Global Market Report offers energetic visions to conclude and study market size, market hopes, and competitive surroundings. The research is
Global Dark Beer Market 2019 - Heineken, Coors, Stella, Corona
Dark Beer is probably the longest continuously brewed beer style in the world, with its known ancestors close to three millennia in age and with definitive origins in the modern brewing cradle. Scope of the Report: The worldwide market for Dark Beer is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2024, from xx million US$ in 2019. This report focuses
Global Ale Beer Market 2019 - Budweiser, Modelo, Heineken, Coors, Stella
Ale beer is usually darker in hue, and taste more fruiter and bitter. Scope of the Report: The worldwide market for Ale Beer is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2024, from xx million US$ in 2019. This report focuses on the Ale Beer in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East
Global Beers Market 2017 - Budweiser, HeineKen, Baltika, Einsiedler, Eichbaum
The report that is written on the titled Beers Market 2017 covers all the aspects of the global market study. This report has an estimation about the Beers Market size in terms of value (US$). The report contains the broad segmentation of the market. The report provides the information about the Beers Market and also forecasts its position in the coming years. The global Beers market is valued at XX million