CALLAWAY PRESENTS ITS EXCLUSIVE LINE OF GOLFING APPAREL WATCHES, EYEWEAR AND ACCESSORIES FOR THE FIRST TIME IN INDIA

New Delhi, January 24, 2011: Callaway Golf Company (NYSE: ELY) today announced the launch of its apparel line made especially for the golfer. Recognized worldwide for its performance-enhancing and championship-winning golf equipment, Callaway’s passion for innovation is weaved throughout its apparel line as well. Designed by internationally acclaimed Perry Ellis, the new collection features proprietary technology-infused fabrics and contemporary styles, all of which complement Callaway’s commitment to the golfing community.

Callaway’s Apparel collection has been a huge success around the world and has attracted a lot of attention not only from the Tour Players but also from everyday golfers. Callaway’s new offerings in India will help golfers face the most intense competition and conditions. Combining forward-looking designs with performance features such as Moisture Wicking and Ultra-fine Micro Denier Fabrication to ensure comfort, Callaway provides golfers the ability to concentrate on their game while looking their best.

Avers Vivek Mehta, Country Head and General Manager, Callaway Golf India, “This is an exciting phase for Callaway Golf, India. By venturing into various aspects of the game of golf our plan is to offer golfers not just a game of golf but to provide golfer’s a complete lifestyle soultion. While other apparel companies branch into golf from the worlds of fashion or athletics, Callaway is an authentic golf brand that offers players fashion from a true golf perspective.”

The new clothing line, watches, eyewear along with accessories was presented at an exclusive event amidst fanfare. The audience were treated to a spectacular Fashion show where amongst super models, Callaway teaching professionals five Corporate golfers walked the ramp to showcase the new products and apparel collection. This focus of Callaway in the golfing apparel segment reiterates their leadership in the golfing community and is a major step forward in all things golf, head-to-toe.

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.

Callaway Golf Company (NYSE: ELY) is an American sporting goods company based in Carlsbad, California, specializing in golf equipment and accessories. The company, together with its subsidiaries, designs, manufactures and sells high quality golf clubs (drivers, fairway woods, hybrids, irons, wedges and putters) and golf balls. The company encompasses the Odyssey and Top-Flite brands and offers a wide range of products, each with advanced technology and a variety of options suited to every type of player.

Callaway Golf
O-46, Lajpat Nagar - 2,
New Delhi - 110024
India

This release was published on openPR.