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App Analytics Market is Expected to Reach $3,798 Million by 2025 With Top Leading Companies Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics

02-18-2019 06:00 PM CET | IT, New Media & Software

Press release from: Allied Market Research

App Analytics Market

App Analytics Market

The global app analytics market was valued at $920 million in 2017, and is projected to reach $3,798 million by 2025, growing at a CAGR of 19.5% from 2018 to 2025.

Increasing inclination of enterprises toward mobile-based advertising, growth in smartphone penetration in developing economies, surge in number of mobile & web apps and rise in investment in analytics technology, majorly supplement the growth of the market. However, availability of open source alternatives and non-uniformity of data is expected to hamper the market growth.

Based on component, the software segment dominated the global app analytics market in 2017 and is expected to continue this trend during the forecast period owing to growth in demand for app analytics software among organizations to improve revenue of their apps. Also, app analytics software enables the organizations to track information related to app performance, and user behavior, which helps them track the number of mobile app downloads, trace locations of users, and calculate the amount of time spent by users on apps.

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Some of the key market players profiled in the report include Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.

In 2017, the gaming industry was the highest contributor to the global app analytics market and is projected to remain dominant during the forecast period. However, the retail & e-commerce industry is expected to witness highest growth, as the adoption of app analytics solutions and services is increasing at a rapid pace due to massive usage of shopping apps.

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The mobile app analytics segment is expected to grow at the highest CAGR during the forecast period owing to growth in adoption of mobile app analytics solutions to offer effective mobile marketing campaigns and increase in the return on investment (ROI)

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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