New technology penetrating the hotel industry

New–era web technology has made a yet deeper foray into the hotel industry with the release of the highly-interactive website The Beachfront Club. Smart use of the latest technology has enabled this new website to bill itself as the ‘new global authority on true beachfront hotels’, a claim that its detailed mapping of the beaches of the world supports.

This hi-tech site is principally a new-look, targeted hotel club with smart marketing features for the hotels that pass its qualifications as ‘true beachfront’. Only those hotels with no motorised traffic what-so-ever between rooms and the sand or water qualify. The Club founders estimate that somewhere close to 10,000 hotels will eventually be certified worldwide, whilst they have already found or mapped over 8,000 of those.
The hi-tech maps on the site allow this hotel club to break an old taboo.

Hotel clubs usually distinguish members by class or style, but The Beachfront Club does so only by geography – thus allowing budget bungalows to share membership alongside fancy 5-star resorts. ‘True beachfront’ is the only qualification, and since that certification from The Club is so valuable in marketing terms, fancy resorts have no qualms about being shown alongside budget-level neighbours.

The smart marketing comes from The Club’s tapping into the desire of countless millions of beach-lovers around the world to find hotels directly on the beach, not across roads. All hotels that do not meet the strict ‘beachfront’ qualifications have been left out of their maps, thus allowing visitors to see all ‘true beachfront’ hotels in a country or destination quickly, while eliminating any doubts posed by nearby hotels suggesting to be beachfront when they are not. They have been left out. Blame those roads – beach-lovers don’t like to cross them to get to the beach, and The Beachfront Club knows and satisfies this desire well.

The hi-tech mapping of the hotels is the core of this site, and the qualified hotels have been drawn in a detail perhaps never seen before. Hotels are outlined within their boundaries, displaying the exact shape, size and position of each on the beach or waterfront. When the satellite map is toggled from underneath the hotel outlines remain in place, providing indisputable credibility for the beach or waterfront locations in a way not possible before.

Another feature of The Club that results from the incredible advances of digital technology is the enormous storage space the site allows Member Hotels. Each of the 10,000 estimated potential members is offered a detailed, 7-page website within The Club, plus the opportunity to upload dozens of photos that display at a viewer-friendly 600 pixels width - for free. The 7-page mini-sites have a user-friendly interface that does not require a technician to master.
Unlike most other hotel clubs, The Beachfront Club is not a booking engine. It will offer visitors price check and booking choices via links to the standard booking services, then forward the traffic. ‘Premium Members’, those who upgrade to The Club’s paid membership category, will get direct links to their own, direct booking systems with The Club taking no commissions, as well as numerous other distinct marketing advantages.

The comprehensive range of interactive functions planned by The Beachfront Club shows how this technology is becoming everyday for the hotel and travel industry. The Club says it will introduce Restaurant Members in the coming weeks, and ratings & reviews after that. Prominent among those will be ratings of beaches, by any beach visitor, with the view to creating a ‘profile’ for each beach. Future plans include community functions and rewards for people who contribute the most words and photos, plus a photography club for photographers who love beaches and ocean environments. Images from that club will enhance the galleries of beaches around the world.

From the hotel perspective this new site shows how web technology is seeping into the pores of the hotel and travel industry, becoming a kind of glue by tying the many elements of a beach holiday into a single, user-friendly site: holiday destinations around the world, beachfront locations, accommodations, bookings, restaurants, ratings & reviews, travel information, a photography club and a beach-loving community.

www.thebeachfrontclub.com

The Beachfront Club is an exclusive hotel members. club for accommodation establishments that meet our strict criteria for 'true beachfront' location. It is the world's only dedicated beach and beachfront hotel finder.

The Beachfront Club Company Limited is registered in Hong Kong with its address at Suite D, 16th Floor, On Hing Building, 1-9 On Hing Terrace, Central, Hong Kong. The company has shareholders from China, U.K., Australia, Argentina and Thailand.

The site was conceived and founded by a career photographer and publisher, John Everingham, and a hotelier with a career of experience in tropical beach resorts, Chris Ryan. Both are Australian citizens and long-term residents of Southeast Asia, and close friends since 1982.

The Beachfront Club website was built on USA- and UK-based servers by an international team of code-writers, with the bulk of the code being produced in Russia and the Americas.

The Beachfront Club now has representatives for sales and marketing in some regions of the world and will appoint more in the coming year. The Beachfront Club (Thailand) Company Limited is a national-level partner set up to operate The Club's systems within Thailand and to provide contracted services, particularly Sales & Marketing and Customer Support to the parent company.

The Beachfront Club (Thailand) Co. Ltd.
143/1-2 Charone Nakorn 13, Klong Sarn, Bangkok 10600
Contact: Jade by jade@thebeachfrontclub.com
Press Contact: Nadia by media@thebeachfrontclub.com

This release was published on openPR.