Electric Face Cleansers Market New Technology Growth and Trends 2018 - 2028

Over the last few years, an increase in air pollution has been witnessed. Air pollution has significant effects on the human skin. Exposure to pollution damages leads to skin damage due to oxidative stress. That apart, air pollution also has other adverse effects on human skin, such as skin aging, pigmentation and skin cancer. Thus, due to increasing levels of pollution and its detrimental effects on human skin, consumers are opting for various skin care products, such as electric face cleansers, to protect against pro-oxidative chemicals and air pollutants.

Electric face cleansers are a personal care device suitable for all skin types and provide a gentle cleanse. Electric face cleansers boost facial cleansing process, improve blood circulation and help in eliminating dirt, makeup and oils with help of oscillation technology.

Reasons for Covering Electric Face Cleansers Market Title

Rapid innovations in the cosmetic industry and growing consumer demand for portable devices with high battery backup are some important factors that will boost the demand for Electric Face Cleansers during the forecast period. Also, the growing concept of brand loyalty among consumers and increasing market penetration of prominent players dealing with the manufacturing of electric face cleansers in developing countries are other significant factors that will positively influence the growth of the electric face cleansers market in near future.

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Additionally, increasing demand for high-quality electric face cleansers and speedily growing online stores are some other factors that will add to the growth of the electric face cleansers market during the forecast period. However, availability of alternatives to electric face cleansers in the market and the high price of electric face cleansers compared to conventional products are important factors that will impede the growth of the market. It is also difficult to clean brushes and filters of electric face cleansers. That apart, limited government regulations in developing countries that cover electronic personal care devices lead to increase in the trade of false/imitation products in the market, which may also hamper the growth of electric face cleansers market during the forecast period.

Global Electric Face Cleansers: Market Segmentation

On the basis of sales channel, the global electric face cleansers market has been segmented as –

Hypermarkets/Supermarkets
Multi-brand Stores
Specialty Beauty Stores
Online Stores
Independent Small Stores
Others

Global Electric Face Cleansers Market: Key Players

Some of the key players operating in the global electric face cleansers market are Pacific Bioscience Laboratories Inc., The Procter & Gamble Company, Panasonic Corporation, The Proactiv Company LLC, DDF Skincare Company, Shenzhen Shidai Zhongchuang Investment Co., Ltd. limited company, Clinique Laboratories, LLC, Michael Todd, LP, Etereauty Innovations Limited, LAVO Skin Company, Koninklijke Philips N.V., LumaRx Company and kingdom Cares Co., Limited.

Companies in the electric face cleansers market are adopting multichannel sales strategy to offer multiple touch points for consumers and also to create brand awareness. Also, a rise in merger and acquisition activities is being witnessed in the market. Major beauty companies are acquiring small-scale companies as they feel threatened by independent brands that consumers desire now. Moreover, the growing use of the dual motion technology in electric face cleansers that makes skin soft is expected to boost the growth of the electric face cleansers market during the forecast period.

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Opportunities for Global Electric Face Cleansers Market Participants

These days, there are various websites and online platforms to sell products, such as Amazon and Walmart, etc. These website provide manufacturers the opportunity to reach out innumerable end-use consumers. Thus, the revenue is expected to grow at a rapid growth rate in the global electric face cleansers market during the forecast period. Additionally, over the last five years, outdoor air pollution has increased by 8% worldwide. Various cities in the Asia-Pacific and the Middle East regions are dealing with the menace of air pollution and consumers are becoming more aware of the detrimental effects of air pollution. This is the primary factor that will accelerate the growth of the electric face cleansers market during the forecast period.

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This release was published on openPR.