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Renfrewshire Pubs to Benefit Online Free of Charge

01-20-2011 02:41 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: Renfrewshire Pubs

Renfrewshire based Pubs, Bars and Inns are soon to find themselves benefiting from the Online Marketing experience of a Renfrewshire based company, and without having to spend a penny.

A new venture, started by a Renfrewshire based business, is set to provide Pubs, Bars and Inns across Renfrewshire with an outlet through which they can raise awareness of their establishments using all the tools that todays Internet provides.

Importantly, those Pubs, Bars and Inns will not need to pay for the service and will not need to have any experience of Online Marketing to take advantage.

Aillum Ltd, a Renfrewshire based Online Marketing Consultancy, has decided to launch the Renfrewshire Pubs project to allow Renfrewshire establishments to lean on its experience of Search Marketing, Social Media Marketing, Email Marketing and more.

“There are a number of directories already out there for the pub industry, but they are quite generic in their setup. We’ve tried to create something a little different by creating a service that is specific to Renfrewshire, and Renfrewshire establishments can use to distribute their own news.” Comments Brian Tait, Director at Aillum.

“We’re actively encouraging local pubs, bars and inns to send us information on events, news, offers, awards and so on so that we can announce it to the wider Renfrewshire audience via the website, the social channels and via our email newsletter, on their behalf. Ultimately it means those pubs do not have to fork out just yet for their own websites.”

The new www.RenfrewshirePubs.co.uk website launched mid January and already lists 50 Renfrewshire Pubs, Bars and Inns. This number is growing daily as the team behind it source new establishments to add.

It’s hoped that the new venture will attract an audience of Renfrewshire visitors, as well as locals, by providing visitors with information on locations and pubs in and around the areas they intend staying, whether they are visiting on holiday, on business, or pre / post a sporting or entertainment event.

Providing information on pubs in Renfrewshire, the project will be funded by advertising, attracting advertisers from tourism related industry and from local Renfrewshire Business looking to take advantage of the exposure the website will get.

Brian continued “We’re aiming to keep advertising as related to Renfrewshire as possible so that it benefits other local business as well as pubs, bars and inns. So, B&Bs, hotels, travel operators and restaurants, are the sorts of tourism related companies we’re encouraging to advertise. While joiners, mechanics, cafes, retail outlets, sporting clubs and others are being encouraged to advertise to target the local audience.”

“Assuming a decent level of advertising customers, the site will have the resource to develop further, with additional functionality, more frequent updates and, further down the line, perhaps the development of a phone app to go along with it. All aimed at providing Renfrewshire based pubs, bars and inns an outlet to raise awareness of their establishments.”

Pubs, Bars and Inns are being added each day. To check whether yours has been added, or to find out more about advertising opportunities, please visit www.renfrewshirepubs.co.uk.

To keep up with developments, you can follow Renfrewshire Pubs on Facebook: http://www.facebook.com/#!/pages/Renfrewshire-Pubs/161967313849744

Renfrewshire Pubs is an effort to provide local Pubs, Bars and Inns with a channel through which they can promote awareness of their news, information, services and offers.

Press Contact:

Aillum Ltd
1 Ainsle Road
Hillington Industrial Estate
G52 4RU

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